I came across a very insightful article about Google’s Penguin and how it this ‘Penguin’ relates to real penguins.
In this article, Todd Bailey from searchengineguide.com, explains why Google is implementing the Penguin and how it makes more sense once we consider a penguin’s sense of smell. As Bailey put it, “And the Penguin update name doesn’t just come from another cute black and white bird, but is more closely related to a penguin’s sense of smell.” He goes on to explain that it is through smell that a penguin finds its spouse and/or offspring amid the hordes of other identical looking penguins. The penguin heads off into the ocean to gather food for its partner and offspring and then returns. Algorithmically, the filter also uses its sense of smell to figure out the authority, or lack thereof, on a related site.
Google owns a market. In this market of theirs, there are regulations that they require the customers to abide by. Naturally people like to test how far they can go to get money but occasionally someone goes too far and they are penalized.
There has been a great amount of upheaval toward Google for the changes they have made. Bailey shares about a baseball player who didn’t play by the rules. This occurrence illustrates why Google has the right to do what they did.
Bailey shared, “Roger Clemens, the great retired pitcher of the major leagues, was on trial in the US District Court for lying to Congress in 2008 regarding conversations related to steroid usage. Another gentleman says he saw Mr. Clemens use steroids on several occasions. Mr. McNamee states he injected Clemens with hormone-influencing drugs in 1998, 2000, and 2001.
“Mr. Clemens is not the only baseball or sports star of this generation to be accused of using illicit methods to physically produce satisfying sports results. The desire to perform well is not uncommon. However, the desire to produce must adhere to the regulations hosted by professional sports. Otherwise, the players are making transgressions and must be dealt with accordingly. Penalties not only punish transgressors but send message to others. It reinforces the integrity of the lines.”
The Penguin’s philosophy is not as terrorizing as the sentiment of lost rankings, resources, and money,” Bailey said. Lines are needed. Without lines than things will get worse and worse and the good content won’t get noticed. We would lack structure and there wouldn’t be a proper way to determine success or failure. Without success or failure, we wouldn’t know how to progress.
He raises a question of whether those who practiced black hat SEO or other sketchy tactics to get higher rankings and more money are bad. No they aren’t, Bailey claims. It all stems from wanting to succeed which isn’t a bad thing. But bending rules, crossing lines and stretching truths cannot go unnoticed or unpunished.
Google is a company looking to gain a profit and to present and award good content. When the refresh comes, Google anticipates that the Penguin’s return will be a delightful one which really does find good content and lead searchers to the best quality sites.