“Serious Question; Is Google dead for Internet Marketers?”
Jeremy Kelsall certainly thinks so and in an article he wrote addressing this issue he explains the reasoning behind his worries.
Kelsall shared an article by CNN:
“CNN)– So, let’s say you’re doing a Google search for “Kings.” Did you mean the L.A. hockey team or the Sacramento basketball team? Maybe the TV show? Or maybe you actually wanted to know something about monarchs.
Google on Wednesday announced Knowledge Graph, a significant change to how search results are delivered that the company believes will make their search engine think more like a human.
“The web pages we [currently] return for the search ‘kings,’ they’re all good,” Jack Menzel, director of product management at Google, told CNN in an interview. “You, as a human, associate those words with their real-world meaning but, for a computer, they’re just a random string of characters.”
With Knowledge Graph, which will begin rolling out to some users immediately, results will be arranged according to categories with which the search term has been associated. So, in the above example, boxes will appear with separate results for the hockey team, basketball team and TV show.
The user can then click on one of those boxes to only get results for the specific topic they were searching.
“It hones your search results right in on the task that you’re after,” Menzel said.
More specific searches, say for the name of a celebrity, will render boxes with basic information, as well as links to what Google believes are possibly related searches.
Menzel says the initial version of Knowledge Graph has information on 500 million people, places and things and uses 3.5 billion defining attributes and connections to create categories for them.
The feature will begin rolling out as early as Wednesday afternoon for some users in the United States and eventually be available on desktop, mobile and tablet searches. It will first become available in English, then in other languages, Menzel said.”
Let me list out Kelsall’s two biggest concerns and suspicions that he addressed in his article:
1. Penguin is meant to lead more traffic to Google owned sites
2. Knowledge Graph is another source to lead searchers directly to Google owned sites and not niche, business or other sites from the public
Kelsall recognizes that Google can do with their site what they will but his purpose in this article is to make all of this aware to those who depend heavily on niche sites who need Google traffic to make conversions, sales and profits.
He ended by giving a few words of advice.
“It’s time to diversify your traffic sources and your business model.” He indicated that it is vitally important to find other ways to send traffic to sites such as social networking via Facebook, Twitter, etc.
“In one way, this IS A HUGE OPPORTUNITY for those that are willing to see the writing on the wall and actually do something about it” Kelsall said. “As it stands now, there are a ton of people out there all doing the same thing because they are following the same people. If you can break away from the pack and actually move in a direction where you can’t be “messed” with, you probably stand to make a decent chunk of money in the near future.”