Last week I reported that iAcquire had been de-indexed by Google for being accused of purchasing links for its clientele.
iAcquire has now announced that they are making some changes to better conform to Google’s quality guidelines. “Now, iAcquire says that it will no longer purchase links for new clients and will phase out paid links for existing customers and campaigns,” said Searchengineland.com.
Joe Griffin, cofounder and partner with iAcquire said, “In certain cases, we have allowed financial compensation to develop links, not as our only tool but one of them. Effectively immediately, we’ve removed that tool from our toolset. We’ve issued a company-wide memo and told everyone that the usage of financial compensation as a tool to build links is strictly prohibited.”
Griffin also explained that iAcquire was already in transition, moving away from paid links but that the Penguin slap accelerated the process.
How quickly will they be clean of paid links?
Griffin said, “We’re going to transition as fast as possible.”
“He stressed also that not all clients were using paid links, but that the company wanted to move away from them entirely,” Danny Sullivan from Search Engine Land said.
“We want to make sure that all the customers we’re working with today are not in violation of [Google’s] guidelines,” Griffin added.
iAcquire ensured all customers were aware of what they were doing
Griffin makes sure everyone knows that iAcquire was upfront and honest with all of their clients. “We’ve never misled our customers or took them down a particular path. We don’t tell them one thing and do something else,” he said. We can be attacked and say we’ve bought links, but we’ve never mislead individuals [about them]”
Griffin shares concern that being 100% white hat will cause them some clients because paid links are a necessary aspect to remain competitive.
“There are a lot of companies out there that have aggressive goals. It’s going to be very hard for them to achieve those goals if they don’t have financial compensation to obtain links,” he said. “That means there are certain verticals we won’t be able to work in.”
iAcquire is reluctant but compliant when it comes to adjusting to the rule of Google’s Penguin and Panda updates.