Renowned Internet marketing and technology company Inuvo, Inc. has released the initial rollout of an additional display ad unit on the alOt homepage.
The new ad unit, whcih was launched in response to advertiser demand for the Company’s high click-through rate display advertisements, has delivered revenue growth of over 26% when comparing the first 14-days since rollout to the prior 14 day period.
“The addition of a second display ad unit on our alOt homepage has thus far been a resounding success. The ability to tailor advertisements to individual users has been enhanced in this new model by providing them with an additional advertisement, and has resulted in increased revenue and click-throughs,” revealed Peter Corrao, President and Chief Executive Officer of Inuvo, Inc.
The company, which specializes in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, also revealed that the enhanced revenue stream aims to benefit their high margin partner programs line of business.