We all face the challenge of creating new content; in fact, we face it often. It’s not a barrier we encounter once or twice in our career of online marketing, but we face it monthly, weekly, even daily. This also may be the thing that keeps new online marketers from pursuing their ideas. It’s a wall that some never get over and it cuts short their new career.
There are little tips to help anyone of any topic come up with new content. Miranda Miller from Search Engine Watch came up with 88 content creation ideas. It doesn’t matter what niche you are in or what your business sells, these tips will help you develop good content to intrigue your readers.
There are several categories, and I want to share my favorites from each one. I will quote hers exactly and comment with my own input.
The first category is inspiration for blog posts
“Local newspaper articles – recap and add your own opinion on local happenings”
This is an excellent idea and this is technically what I am doing right at this moment. No, this isn’t from a newspaper but it is a news article and I am sharing it with you and adding my own input. Sometimes the greatest content we can provide is relaying what someone else has said and just adding our flare and ideas to it. Of course you do need to remember to always give credit where it is deserved, we don’t want to infringe on any copyrights nor do we want to plagiarize.
“Comments on you previous blog posts”
This gives you an opportunity to enlighten readers on something you have learned since you posted about it. You can also tell customers what you will do in the future and by following through with that you show your credibility and them know they can rely on you to do what you say you will.
The second category is inspiration for images
“Make charts or graphs of common uses for your product or service – 45 percent of people use this to…”
This is an excellent idea. People like date simplified to show them in a simple way what it all means. Excessive amounts of numbers, percentages and formulas confuse people. Also when they see that, for this example, 45 percent of people… it makes them want to. People are very much like lemmings and want to follow the crowds.
“Introduce your staff – who are the people behind the scenes making your company so awesome?”
This is an idea that never occurred to me before reading this article but I think it is brilliant. Show the people in business so the world knows you are real. Having faces and personalities for the readers and viewers to see can gain a greater trust and relation.
The third category is inspiration for video content
“YouTube – Craft a video response to a popular video related to your industry or product”
This is a mixture of two things we have already discussed: sharing an article and giving our opinion and also showing the workers behind the scenes.
“Make funny videos on how “not to” use your product”
This might just be me but I love humor but chances are, your readers will to unless you have a niche that opposes humor. In that case don’t do this one.
Humor makes you memorable and enjoyable. Everyone associates your information most to how they feel when reading or viewing. If it makes them laugh, they are more likely to come back, refer it, and feel good about your product.
Like Miranda said in her article, “The point is that you don’t have to reinvent the wheel, slaving away over a blank page for hours in an effort to come up with something to say that hasn’t been said a million times already. Existing ideas and content can inspire new content without running the risk of plagiarism or regurgitating old information, as long as you get creative!”
The best overall advice I can give is show your customers you are real and that you are involved with their online community. That will bring trust and more customers.