This morning Google sponsored the Google Search Breakfast. I followed Danny Sullivan’s live blogging accounting the vital pieces of information at this event. Amit Singhal, head of Google search, announced that Google’s Knowledge Graph is being launched world wide for English searches.
The difficulty in doing this is that certain words have different meanings in other English countries. As Danny Sullivan live blogged:
It’s hard to make predictions because the same word can mean different things. Cookies in the US are called biscuits in India, and biscuits mean different things in the US. Oh, how I’ve lived that. Same issue in Britain. Ask for a biscuit, you ain’t getting a biscuit.
There is an update to the Knowledge Graph which includes an expandable view called the Knowledge Graph Carousel. Here is a picture.
This allows more information and the ability to scroll through more photos and pieces of information about the specific search. For example if you search a movie, it will bring up information about the different actors and possibly older versions of that movie.
Here is a video describing the changes and most to date version of the Knowledge Graph.