The first items I will discuss are the tips for marketing to marketers. This is a platform that will never be gone because there will always be marketers and they will always be seeking to learn how to improve and get a head of the curve.
1. Be flexible
It’s almost like we serve under an Overlord and must obey their demands. Google. We are faced with changes in algorithms all the time and have to alter strategies to not be affected negatively. We have to adapt to keep ranked which means getting traffic.
“But the one constant that will stand up in the face of it all is compelling, engaging and original content. Relevant content is the one thing that will never be punished – and the one thing that every online marketer will seek for insight on how they can do it better,” said Mike Yankee from Top Rank.
2. Be Concise
No need to elaborate, right?
3. Be Opinionated
This was my favorite because for a while I thought I had to write and be sure not to offend anyone or to try and please all audiences. Guess what, there’s no need to do that. Having in opinion gives you a voice and I have said countless times that is super important. It’s ok if people disagree with you, it often prompts them to comment and give their opinion. Look at that, the readers are engaging with your site. Then next thing you know you will have people defending you as well. Controversy is a powerful thing. No matter what you do, not everyone will agree with you so all you can do is embrace it.
Now I want to share some of the tips to not get penalized.
1. Paid Links that Pass PageRank
Paid links have been so looked down upon lately with Google Penguin on the prowl but there are some that you can get that are okay and won’t hurt your page rank. It’s okay to buy them for advertising purposes as long as they are denoted as sponsor links use “no-follow” attributes.
2. Too Much, Too Soon
Buying links hurt you because of how rapidly they come into place. You set up a site and buy 10,000 links for 10 bucks and so in the first week you suddenly have all of this following? Seems suspicious and will get you caught. Even if you are somewhat established with your site and suddenly thousands of links come to your page, that amount won’t go unnoticed.
Think natural. Don’t focus on getting tons of links, focus on building a few really good ones. Thousands of worthless links aren’t nearly as good as a few links of authority sites.
3. Hidden or Manipulated Content
Just in case you didn’t know, putting hidden content on your page by copying and pasting text with in the same color as the background will hurt you.
So to put it plainly, don’t do that.
4. Black Hat
All in all, if you know you shouldn’t do it, might be a good idea not to. Don’t practice black hat nor should you promote black hat techniques. Trust me, not a good idea. You may disagree with what Google requires us all to do but in all reality, their words are like scripture in the internet marketing world. It might be scripture you don’t like but do you really want to have them against you. You know you want to be ranked on Google.
Hope these tips are helpful on these two pretty different topics. If you have anything to add, please comment. Thanks!