I have different skills than you. You have different skill than me. The person down the street, in the office next to you, passing you at the store or reading the email you send to them has a different skill than us both. Conclusion: we are all different and our skills vary. Weird, right? Not really. This being said, do you think it might be a good idea to have different people pitch in to ensure certain aspects of a project are covered?
Stoney G deGeyter with Searchenginejournal.com shared an article called The Five Eyes of SEO Review.
In this Stoney talks about the different skill sets required to have a successful article and/or website. Stoney expounds on each of the five ideas but I would like to give my own thoughts on four of those. The reason I chose four is because I feel like two of them fall under the same idea.
A copywriter eye is really good at getting rid of keyword stuffing and ensuring that good and relevant words are used to optimize key word search while maintaining relevant content.
“Once the SEO gets a hold of the content, he or she can review keyword usage, placement, iterations, and phrase variations. If the copywriter missed anything, the SEO is free to either try to work that in or send the content back to the copywriter with further instructions. If the former, it’s a good idea to have the copywriter perform an after-SEO review, as well.”
In a way, SEOs are like the editor. The copywriter submits what they have and SEO is the final say on it. They can change or suggest that changes be made prior to submission.
Have you ever opened up a page and knew right away that you didn’t want to read the article or site? I know I have and I am guessing that most people have had this experience. It is possible it was because of your mood or energy level but I know for certain that many of times this occurs, it is because it is presented poorly.
Not only does that make the reader not want to read that article but the first impression of the site is now in the negative side of the spectrum. After a first impression is made, it is then more difficult to sway the person to perceive it differently. Be sure to start off good.
Visual appeal is very important despite it being an article that you have to read to learn from. It is very important to have a layout that doesn’t distract from the reading. You also need to be sure that the way it is displayed doesn’t make reading the articles seem like a daunting task.
Tips for better appeal: Be sure to use the proper amount of bolded text. Bold consistently; titles and subtitles. Bullet points are also vision friendly. Typically you shouldn’t ever have more than two sizes of font. Title can be one font and then the text and subtitles another size. Images are a good idea when used properly.
Make sure that the page is user friendly as well. You know how it is when you go to a site that is impossible to navigate, I doubt you need me to explain this further.
You need someone that can read traffic, conversion, percentages and revenue. It’s nice to have all the different people to help your site be a success but without the conversion eye, you won’t really know what the success is or why it isn’t happening.
That is the ultimate test of content, the conversion it produces. Take the time needed to ensure your content is effective at producing revenue and traffic.