Let’s go to the basics. There are a lot of articles out there on how to fine tune your website or increase revenue but what about the articles that help the newbs. I think too often someone is dropped into the deep Internet Marketing waters before learning the basics.
Just like Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Prepare yourself and your start will be much better. Don’t just walk out there and start hacking at it and expect to get somewhere and have optimal success.
Lee Odden from TopRankblog.com wrote a great article about this and gives 17 things to consider as you begin. All are great but only a few really apply directly with what I am trying to share.
Here are some points to consider before you even start building your site:
- What’s your story?
- What’s unique about you?
Think long and hard about who you are, what your company represents and what makes you and what you will share different than all the other blogs and websites out there. Figure out why someone should read your content. People like to read something real, so be real and be involved.
- Keep an eye on what others are doing.
- Always be consuming.
- Never stop listening.
You can’t shut yourself off from the world. You are in business now and you need to know what competitors are doing. Look at the ones that aren’t succeeding so you can determine what it is they are doing to hurt them. That way you will know what not to do. Also look at the ones succeeding so you know what to do.
Pay close attention to the content they provide. You can gain great insights from them and can even inadvertently give you, their competitor, tips to succeed.
The more you read, the more you will learn. This will help you stay ahead of the curve.
- Get your house in order.
- Whether you’re a big or small company, content is content.
- If you’re not creating content on the web, you don’t exist.
Establish some real-estate on the web aka social networks. Facebook is most commonly used and the most effective. This is a way to advertise, bring people to your site and expand your network.
Publish content right from the starting gate. Content is the key to getting people to your site and to follow it. Publish often and consistently. Do not go weeks at a time not publishing content. Do it as often as possible. Several times a week at least. If you can, do it everyday or several times a day.
I tip my hat to Lee for giving a nice piece of advice; (Content) silver bullets don’t exist. There are a lot of people out there developing apps, software and website building plans for you to purchase. They are praying on people who are new to this industry. Don’t give in. Internet Marketing requires work and time, there isn’t anything out there that, with the flick of a magic wand, makes your site great.
Now that you know the basics, it is time to venture out into some deeper water and there are countless articles out there to take you from here.
Best of luck!