Obviously those who SEO will continue to put their emphasis on Google, that is until another search engine beats them out. Will it happen? Perhaps.
Bing has begun a new approach to becoming more popular. Remember the old Pepsi Challenge? Well it’s back, search engine style. This is called Bing It On. Surveys show that Bing is now preferred over Google 2 to 1. Bing set up a program where you type in your search query and it presents the results from Bing and Google free of brand name so you don’t know which is which. You then vote which one is more useful and user friendly. Bing was so confident that theirs would be preferred that they were offering people on the streets a free Xbox if they chose Google but 2 to 1 times the results favored Bing. Bing got this idea when they came across an independent study.
Here is the video.
Bing’s goal is to help people out their break the habit of always using Google. They simply want users to give them a try and have a little fun while trying.
Does this mean that Bing is beating Google? No, it doesn’t. Google is still leaving all other search engines in the dust but that doesn’t mean one of Google’s competitors wont ever emerge from the dust wall hot on their tails.
What does this mean for the SEO world?
Well at the moment Google should still be your main focus since that is where a majority of the traffic is. However, it doesn’t mean you should neglect the pleasing Bing.
SEOs need to be ready for the possibility of an authority search engine shift. We don’t know when it will happen but now would be a good time, if you haven’t yet, to start considering what Bing penalizes and praises. Google can’t be on top forever so be ready for that possibility of Nostradamus of search engine.
“Microsoft now has a statistically significant survey showing people prefer Bing results to Google. Armed with that information, expect a major ad campaign online and off. Look for some really creative concepts on screen at the upcoming VMA Awards. Bing has already started a tweet campaign,” says Searchenginewatch.com.