UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics industry, has officially announced a one-day symposium on October 22, 2012 at the Santa Clara Convention Center.
In partnership with Online Marketing Summit, the “Marketing to Engineers Symposium” is targeted to electronics and design engineering marketing professionals enabling them to more effectively drive customer engagement.
“The ‘Marketing to Engineers Symposium’ will highlight how to reach engineers and raise brand awareness, drive revenue, and create loyalty. In addition, we’ll explore digital marketing, content and community development, social media research, and much more,” said Kathy Astromoff, CEO, UBM Electronics.
According to Shannon L. Ryan, GM, Online Marketing Summit, aside for the digital marketing advancements, the summit also offers marketers an educational environment that facilitates learning, collaboration and networking to help them address the core business challenges facing them today.
The Symposium, which will consist of six courses, a networking lunch and a cocktail reception, provides attendees access to Online Marketing Summit’s keynotes, expo, sponsored sessions, and networking events.
UBM Electronics, a part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets, also provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.