Google is kind of a big guy. It casts a large shadow and sometimes it gets pretty dark, especially for the smaller guys. What do I mean by this? Google could be hurting smaller websites. Maybe that’s what we get living in Google’s world.
“Regulators in the United States and Europe are conducting sweeping inquiries of Google, the dominant Internet search and advertising company,” said The New York Times’, Steve Lohr. Google has risen in technological and innovation and business understanding. It has 67% of search and 75% of ad dollars. “Being big is no crime, but if a powerful company uses market muscle to stifle competition, that is an antitrust violation.”
Larry page, cofounder and chief executive of Google, acknowledged that he understands why the government is looking at his company so closely. Google is a very influential company and many of their decisions affect the world, it’s no wonder they are watched so closely.
“What to do with an attractive monopolist, like Google, is a really challenging issue for antitrust,” said Tim Wu, professor at Columbia Law and a former senior adviser to the F.T.C. “The goal is to encourage them to stay in power by continuing to innovate instead of excluding competitors.”
Google is often adjusting their algorithms to improve its services by ensuring relevance and weeding out low quality service. The algorithms aren’t biased and so if Google’s service is the best, it’ll be the highest ranked. Many view this as unfair and it might be; Google’s algorithms are secret and that doesn’t make things so easy for webmasters and Google’s own sites have the advantage.
“Our first and highest goal has to be to get the user the information they want as quickly and easily as possible,” says Matt Cutts, leader of the Web spam team at Google.
Have you heard of Vote-USA.org? They were an excellent voting website to inform voters of the views of the candidates, their biographies and locations to vote. This site did very well for several years until Google decided to make their own services that informed voters and showed their locations. This hurt Vote-USA.org. The question remains, is Google maliciously taking ideas and weeding out competition as well as low quality?We have seen it before. Remember MapQuest? You probably do but probably haven’t used it in awhile since Google made Google Maps. Now MapQuest only receives half the visits as Google Maps.
Google doesn’t seem very transparent like they promised…
Do you think this is a problem? Have you had bad experiences with Google’s big shadow?