Search engines have, for some time, have predicted via autocomplete questions being asked by searchers. During the presidential debate nearly every search that began with “when is” would auto complete to “When is the next presidential debate?” or if it began with “how” it would say “How do I register to vote?” What could we conclude during that time? That America was thinking about one thing more than anything else; the race between Governor Romney and President Obama.
Google’s autocomplete, or Bing’s autosuggest, shows us what is on America’s mind “giving everyone a chance to peer virtually over one another’s shoulders at private curiosities. And they are revealing interesting patterns,” said Quentin Hardy and Matt Richtel from The New York Times.
Danny Sullivan from Search Engine Land said, “Your search engine is your best friend, and you talk to it about everything, even things you might not talk about to your real best friends. It’s a way that search engines reflect society.”
Since we know what America is searching for, couldn’t we know good topics to curate? Not a bad idea right.
The article from The New York Times was an excellent article that mostly focused on the fact that Google doesn’t remove autocomplete suggestions since it is what the population is asking. Some of the questions are crude and aren’t politically correct yet Google refused to remove it.
We can use this free piece of information and use it help us know what to write about and aim our content to have some key words that are in the search engines.
Take a look. Some of the autocomplete are quite funny and maybe you can find some useful keywords for your site.