The last year and a half has been laden with worry for Internet Marketers due to the black and white, exotic animals ramping around Google. This has caused great turmoil and uneasiness among many SEO die-hards. The game has certainly shifted and as said by Ken Krogue from Forbes, “The Death of SEO: The rise of Social, PR, and Real Content.” It seems that many have
With that said, I direct your attention to an article giving great advice on how to properly obtain links. Many marketers seem to have forgotten about links because they don’t want to be penalized for the wrong ones. But links aren’t bad; in fact they are really good and help you get ranked. However, purchasing links and having falsified links are bad for you and will hurt your rankings.
“The best links come from the best relationships, and the best relationships take the most effort to create, foster and maintain,” acording to Erin Everhart who wrote a guest article on searchengineland.com.
Her advice is pretty practical; treat links as people, not sources. Don’t just seek out websites to link to you but seek out people on those websites and make friendships with them. That way they will want to link, it will be mutually beneficial and the relationship will last.
“First impressions are critical when you’re building relationships. You would never ask someone outright to marry you, so why do you ask someone outright to link to you?”
The best way to get links is to do things for others with out expecting anything in return.
- Free knowledge, whether it’s in blogs, articles, or even one-on-one
- Interviews for local papers; bonus if it’s for a student journalist
- Help student organizations; find a student organization in your niche, go speak to one of their meetings, and the university will tweet it out
- Sponsor local events, but not just to get the link on the sponsors, go to the actual event to talk to people