Something you might want to be aware of is spelled out in this article. It is ironic because it was through Google Reader that I found this article to share with all of you. Google Readers is “Constantly on the Chopping Block.”
I know Google Reader is a beloved service that Google offers and we use it all time. I find it very useful as I search the web for articles to further understand Internet marketing and to share what I find. It is a bit scary that it could easily be gone from us.
This project was created with little interest that never developed into a major investment. It sat as more of a temporary feature.
“The difficulty was that Reader users, while hyperengaged with the product, never snowballed into the tens or hundreds of millions. Brian Shih became the product manager for Reader in the fall of 2008. “If Reader were its own startup, it’s the kind of company that Google would have bought. Because we were at Google, when you stack it up against some of these products, it’s tiny and isn’t worth the investment,” he said. At one point, Shih remembers, engineers were pulled off Reader to work on OpenSocial, a “half-baked” development platform that never amounted to much. “There was always a political fight internally on keeping people staffed on this little project,” he recalled. Someone hung a sign in the Reader offices that said “DAYS SINCE LAST THREAT OF CANCELLATION.” The number was almost always zero. At the same time, user growth — while small next to Gmail’s hundreds of millions — more than doubled under Shih’s tenure. But the “senior types,” as Bilotta remembers, “would look at absolute user numbers. They wouldn’t look at market saturation. So Reader was constantly on the chopping block.”
I hope Google Reader will hang around but it seem to be a stretch to hope for it.