There are many different aspects to keep in mind while trying to thrive in the SEO world. 2011 and 2012 taught us one thing, Google is changing and we better be ready to survive it. How do we best do that? Yes, read the title of this article. Diversify.
Diversity gives better balance and a better spread on footing so when Google shoves you, you’re able to keep standing. SEOmoz offers several tips on how to spread your focus to prevent falling.
Diversify Anchor Text
Let’s start with an easy one. We’ve all known for a while that overly aggressive inbound link anchor text was pushing the envelope, and the Penguin Update definitely reinforced that message. If every link to your site reads “buy best Viagra cheap Viagra today!”, it might as well read “spam spam spammity spam,” says Dr. Pete from SEOmoz.
Diversify Your Links
Be careful how you obtain links. Don’t do it the same way that many were last year, remember that buying links doesn’t help you. Obtain them honestly from good sources and you’ll go far.
Diversify Traffic Sources
It can be dangerous to do what Google wants you to do. In the past, people who have been doing what Google wanted them to do were suddenly penalized over night because Google changed their algorithms. It is important to diversify sources in which searchers can find you. Don’t only focus on pleasing Google. Use some of your own marketing.
Diversify Your Marketing
“Stop taking shortcuts and make a real resolution in 2013 to think hard about what you do and why it has value. If you understand your value proposition, content and marketing naturally flow out of that. Talk to people outside of the SEO and marketing teams. Find out what your company does that’s unique, exciting, and resonates with customers,” says Dr. Pete.
Diversify Your Point Of View
Get a fresh perspective. Be ware of turning bored against your site. Try to see it from an outsider’s perspective. Try to understand where others are coming from and how they see the world.
I hope these tips give you a fresh idea to start out 2013… if there is a 2013 (Mayan joke).