Lee Odden wrote an excellent article earlier this week entitled Happy New Year! 11 Lessons Learned After 9 Years of Business Blogging. His advice was awesome and I highly recommend you go through and read all eleven lessons that he gives. As for now, I will just share my top four favorite and give my thoughts on them.
You Can’t Score Without A Goal
Have you ever played basketball without a hoop, or football without an end zone or field goal? It doesn’t really work. Your blog needs to have a purpose. So what is the purpose? Is it to give entertainment? Is it just something for you to help get stuff off your chest?
Might not be enough.
What about these questions to consider. Is it to drive traffic? Is it to better understand your customers? Consider these types of things and your blog will have more success and be more useful to you.
After The Honey Moon It’s Going To Take Work
Often times when something new begins, such as a marriage or blog, there is great excitement and the future seems bright. But somewhere down the road a few weeks or months reality hits, and sometimes it hits hard. The beginning is so great because it is so fresh, your ideas seem invincible and your energy never draining. But it will, it always comes to reality.
So what do you do? Well the rest of Odden’s post gives great advice for that but the number one tip I can give is to just keep it going. Don’t give up when it becomes difficult or boring. But not only that, try your best to spice it up a bit. Just like a marriage, they years following the wedding need some flare!
Blog For Your Audience, Not Just Self Expression
Like I asked earlier in this post, are you blogging to get stuff of your chest? Are you doing just for self expression? If this is the purpose of your blog then great, keep on expressing yourself. But if you are blogging to drive traffic and make money, then be careful of how self expressive you get. You don’t want to push members of your audience away. It is important to have a unique voice but not necessarily a unique opinion. Your voice can carry far.
Be cognises of what your audience wants or needs to hear. What is it they will share also and spread to their networks? It might not be your rant or opinion. Be sure you know what they need.
Everybody Makes Mistakes
Don’t freak out when there is a typo or a link doesn’t work right. Just realize that it happens and fix it. Especially when bloggers are just starting out, it is so difficult to catch every error because they are trying to handle so much. It takes years and years to perfect everything and even when you think you have perfected it, there are different types of mistakes being made. It is a learning process for everyone so please don’t think you suck at this just because mistakes are being made.