Social media agency- fishbat, Inc. talks about their several social media driven videos for Youtube last January 20. Being the second largest search engine, Youtube is generating 4 billion video views everyday and 800 million users are accessing monthly. And fishbat, Inc is bringing some of their strategy on Youtube. fishbat hosts YouTube videos as their video press release series “fishbat Splash,” vlog series “Making Waves,” and their newly added corporate video.
As per B2C blog writer Laura Hagerman, “If people consistently leave your video without finishing it, your ranking will drop. This is the most obvious indicator for YouTube that your video isn’t relevant. Ensure that your video is truly interesting to limit the bounces, and when in doubt, err on the shorter side.” She also comments on her blog, “The closed captioning feature allows you to upload your video’s script, which is automatically synced to your clip using magic.
YouTube [bots crawl] the closed captioning text when ranking results, so the additional keyword theme can boost your rankings. If two videos are similar in the title, description, and tags, the video with closed captioning will always be ranked higher.”
COO Scott Darrohn hosts “fishbat Splash” said that fishbat’s video production department has the perfect SEO tool. “Video is a rising commodity within the SEO industry and many agencies are unaware of this. fishbat is bringing a whole new genre of social media marketing to the table.” “Most YouTube videos rank because of popularity, such as Gangnam Style or cat videos, so SEO is usually done accidentally or not at all,” comments Darrohn. “Our agency takes the time to plant tags and keywords that are a part of our overall strategy and execute SEO efficiently.”
As YouTube’s search engine bots crawl content associated with YouTube videos, fishbat integrates their SEO strategy into their YouTube uploads. fishbat videos are tagged and titled for SEO strategy which helps increase keyword ranking.