Havas Worldwide New York opens new media unit called SOE which means Shared Owned and Earned. This will help clients build up content and get the most out of its impact where it combines the agency’s analytics, community management and content strategy capabilities under a single practice. Havas Worldwide primary clients are Dos Equis and Reckitt Benckiser.
With 21 employees, the new unit was lead by Richard Notarianni, executive director of engagement planning and performance at the agency.
“With the launch of SOE, Havas Worldwide New York will host a new team of talent for the networked world,” stated Tom Morton, Chief Strategy Officer Havas Worldwide New York. Under Notarianni’s leadership, Morton said, “we’re putting shared, owned and earned content specialists at the center of the agency.”
The company has Jennifer Bassett as content strategy director who was a senior manager global brand communications with Omnicom branding agency Interbrand to help in that effort where SOE will put up a system allow clients to publish content to the Web, mobile and social channels.
According to Notarianni , SOE would house analytics and planning groups alongside social, content and community specials “to address our clients’ need to understand the business impact of network communications.”