Alecsy Christensen from Searchenginewatch.com shared a great article on how to make a video go viral. We live in a day where we are constantly sharing videos with our friends, family and co-workers. “Many people have a skewed concept that viral videos are random, that the virality of a video is based on luck. But viral content isn’t random,” says Christensen in the article.
Christensen goes over the four main aspects that help make videos go viral. Here are the four characteristics.
Arouse or activate your viewer by having them feel awe, anger or anxiety. Feelings of sadness deactivate arousal and you will lose your viewer.
2. Sad is Bad
“Although the general thought is usually that evoking more emotion of any kind leads to more engaging content, therefore fueling virality, this isn’t the case. Increasing the amount of sadness content evokes is less viral than content geared to increase awe or anxiety (high-arousal emotions).”
Sadness does not help. When we see those videos of starving and neglected dogs, we don’t pass them on. Yes, we feel deep emotion for them and some of us might even donate or adopt but rarely do we pass the video along. Don’t use sadness to try and get your video viral.
3. Just Be Happy!
Happy and upbeat videos that evoke happiness are more likely to go viral. Negative videos can do well, too (but remember, not sad), positive always trumps negative.
4. Negative to Positive
It is possible to turn a negative into a positive. Getting hurt is a negative but if you show it in a funny way, it becomes positive.
For example, I love watching videos of people getting hurt. Call me sadistic but I am sure you feel the same way. We are drawn to accidents especially if they are ok in the end.
Here is my favorite viral video