Content marketing is big these days. Some have heralded it as the strategy to beat all other strategies and honestly believe that the focus of most companies will now be on this type of management. Before you start changing your online business strategies, however, you should educate yourself on what content management actually is.
Some Facts about Content Management
Content certainly is important. For starters, some 27,000,000 pieces of content are shared across the net each and every day. Around 78% of those involved in the online business now believe that content marketing is going to take over all other forms of marketing, yet over half of companies that have a website do not have anybody in their staff solely responsible for their content. These are but a few of the interesting statistics that exist around content management.
64% of B2B content marketers say their biggest challenge is producing enough content.
This shows the importance for companies to rethink their strategies and actually make someone specifically responsible for content creation. A few other claims have been made to demonstrate the importance of content management even more. Firstly, it is believed that the best way to get more leads and traffic is through blogging. Furthermore, it is understood that content is responsible for leading our social presence. Also, if the content is strong, engagement and brand loyalty is increased and visual content is a fantastic way of engaging and capturing the attention of customers. Last but not least, we know that content allows people to generate more leads, making it absolutely critical if you want to have a successful business.
How to Use Content Marketing to Grow Your Business
Clearly, content marketing is essential to having a successful business. However, how do you actually start with this, besides assigning it as a permanent, full time job to somebody? How do you use the right pictures to capture your audience? Creating fantastic content is becoming a specialized skill, if not actually an art and one way to look at it is as if your business were a tree.
It needs solid roots to keep it stable. […] The trunk is your website. […] Branches are the crown of the tree.
Essentially, your roots represent your SEO strategy, your infrastructure and your analytics. The trunk stands for your actual website and the branches are a representation of your social media presence, which is carried by your trunks, in turn supported by your roots.
Hearing, Seeing, Reading, Sharing
Creating good content is all about thinking about the basics. First of all, it has to be easy to find through various search engines. Also, you have to make sure that people can simply click on a single button in order to share it on the various social media platforms. Do not expect your customers to select and copy your URL only to then paste it on their various platforms. Also, you must think about your mobile presence, as some 61% of mobile users have cell phones with internet access, and this number is growing. Hence, users have to be able to click on your phone number in order to call you and they should be able to find GPS coordinates to your office as well.
Don’t forget about your email list and to send useful newsletters. Create videos, case studies and contribute articles to other sites. With these simple tactics, you will lead the new gold rush of content marketing.
Remember that it really is a gold rush. Everybody is at it, and you cannot be left behind if you want to make it. If you thought business was a cut throat world before, it has become one even more so now.