It was the summer of 1947. In Roswell, New Mexico, a farmer was going through his sheep pasture and discovered various types of debris, which he was unable to identify. Speaking to the press and authorities, the official statement from the military was that it was a crashed weather balloon. Nobody believed this account, stating that the debris was clearly alien in origin. Since, “dummy drops” have taken place that have more or less confirmed that no weather balloon would be able to leave the type of debris found in the sheep pasture. Unsurprisingly, the truth had to come out and some 50 years after the event, a new statement was released.
Nearly 50 years after the story of the mysterious debris broke, the U.S. military issued a report linking the incident to a top-secret atomic espionage project called Project Mogul.
It seems, however, that the government brought this story out much too late and the alien conspiracy theory was well and truly entrenched in people’s psyche. To this day, the “crash site” at Roswell is visited by thousands of tourists who are still convinced that the UFO theory is the truth. And it now seems Google is joining in with these people, by using their Doodle to celebrate the anniversary of the crash.
The Google Doodle
The first Google Doodle was created in 1998. This was before Google incorporated! Larry and Sergey, the founders of Google, changed the corporate logo so that they could indicate that they had been to Nevada’s Burning Man Festival. They did this by putting a stick figure at the back of the second “o” in Google. This was the first Doodle and the idea grew from there.
Over time, the demand for doodles has risen in the U.S. and internationally. Creating doodles is now the responsibility of a team of talented illlustrators (we call them doodlers) and engineers. For them, creating doodles has become a group effort to enliven the Google homepage and bring smiles to the faces of Google users around the world.
The Roswell Doodle
Those who switched on Google on July 8th noticed the latest Doodle. It had a black and white picture, with the second “o” in Google having been transformed in a little alien in a flying saucer. It is a very crude drawing that is supposed to look funny and entertaining.
The Google doodle errs on the side of humour, allowing users to control a small animated alien figure as it goes about a series of tasks on a Roswell-like landscape.
The Google Doodle Game
To add to the fun, Google have also created the Google Doodle Game, which loosely follows the story line of the original crash.
The game starts with an alien crash-landing its spacecraft in a Roswell-like landscape. The goal is for the alien to find the correct puzzle pieces to be able to get back on its saucer and fly home. To play the game, users click their mouse to walk around and solve certain riddles.
At the end of the game, the alien is able to fly back home. This is followed by an image of the “Google Daily Record”, which reports on the UFO crash.
It isn’t the first time that Google has create a Doodle game, and Google fans always love it when they do this. These are very complex Doodles to make and show the company’s commitment to staying different and modern. The game isn’t complicated or difficult to complete, but it is certainly a whole lot of fun to do.
Other Roswell Games
Catching up to the theme of the new Doodle, other games have suddenly been developed for both iOS and Android platforms. Some of these existed before, but the Doodle has sparked a new interest in them. There are quite a number of mobile apps that can satisfy the need of those who want to have a go at saving the world from a possible alien invasion.
we have tracked down a few apps we love that can be played on Android or iOS. Roswell Fighter Reloaded is available on iTunes for most iDevices, including iPad, iPhone and iPod touch. The app was updated on May 25th to version 1.1 and costs under a $1 […]. Great fun if you love classic arcade style shooters.
For the Android, you could choose ABDUCTOR: The Roswell Files. It is a little more complicated than a standard arcade game. The setting is Roswell 1951, some years after the original crash. The aliens are now back, and you, as the player, are an alien yourself. Your goal is to hunt humans from your UFO. It costs less than a dollar and is great fun to play.
It is interesting how much effect a simple Google Doodle has on internet marketing. App creators and other people who have things to sell online watch the Doodles like a hawk, knowing that people will search for things that have to do with the latest Doodle. In this case, it has seen a surge of people looking for information on Roswell, weather balloons, government conspiracies and hidden military files. This is hugely important for those who actually operate within that niche, as they can expect a sudden increase of visitors to their website.
All of this shows how important it is, within internet marketing, to remain up to date with what the online giants are doing. Perhaps your product or service has nothing to do with Roswell, aliens or weather balloons, but you may want to think of ways to develop what you have so that it does link into that. It is a simple and easy way to get your page rankings up and to attract a greater amount of customers. Naturally, you do have to be mindful of making it relevant, because Google will penalize you if you simply stuff your website with keywords that you know will be popular in the coming days. After all, if you know that these keywords will be in demand, so will Google.