Social media is huge. There are so many different platforms, each with different audiences and different advantages and disadvantages. It’s nearly impossible, as a business not to use social media within your marketing campaign, at least not if you want to remain afloat in today’s difficult economic times. However, understanding that this is necessary and knowing how to actually do it are two very different things. Hopefully, the following hints and tips provided by some of the top internet marketeers in the world will be able to give you the understanding you need.
Understanding Social Media Marketing
First and foremost, you have to understand just what social media marketing actually is. Social media is a term used to describe all the various platforms on which people can have interaction. Some of these platforms are more specialized than others (for instance, LinkedIn- a social network for professionals vs Twitter- a social network based on super-short messages) and some have been around for a very long time (Yahoo! Groups and forums for example). Each of these social networks have specific benefits a marketeer needs to be aware of.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
Use Facebook Offers
Facebook is huge and it won’t take long to build a steady stream of followers. However, if you want to really make that stream grow, you need to make sure your posts are shared across the board. One of the way to do this is by providing people with regular, good Facebook offers.
Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.
Highlight Your Company Culture
One of the great things about social media is that it is also a way to build a real bond with your customers. You can show them who you are and what you are about, how you treat your employees and what your company looks like behind behind the scenes.
In addition to taking photos of products, you can also take pictures at office events as a way to highlight company culture. This not only helps convince others to work with you or to buy from you (consumers see that you are down to earth and one of them, instead of a stuffy company), it also helps your HR department recruit new employees. Who doesn’t want to work for a company that celebrates birthdays and has a good time?
Remember that even recruiting is now often done through social media (mainly LinkedIn), so it is very important to consider your visible HR practices as well. When you use internet marketing tools, it isn’t just about selling a product, but also about selling yourself in general, building a relationship of trust with your audience and your peers.