You wouldn’t think that dental practices need to be up to scratch with internet marketing strategies, but then you would be wrong. In fact, recent news has shown us that those dental practices that utilize internet marketing tools have seen a huge surge in patient reviews.
LocalSearchForDentists.com’s new internet dental marketing system helps dentists attract record breaking number of five-star Google patient reviews. As Google continues to hold the market share for online search, it is more vital than ever for local businesses like dentists to have a strong presence in order to attract new patients and build a strong brand.
It is hugely important for dental practices to do this, mainly because location based searching is becoming increasingly popular. Essentially, when people search for a dental practice in Google, they will be given the top dental practices in their area, and only those who have received positive patient reviews will appear on there. This is a fantastic opportunity for dentists to attract new patients and its important cannot be denied.
Current studies are also looking at mobile users. The amount of people that use their mobile devices to look for things online is growing exponentially and the amount of time spent online using a mobile is quickly overtaking the amount of time spent online using a personal computer. Hence, dentists also have to consider mobile internet marketing.
Professional practitioners such as dentists should look at these social media and mobile marketing trends and find ways to integrate them with their online marketing strategies. One suggestion is to engage the services of a professional Internet marketing company to develop a focused social media campaign in line with the new trends.
Indeed, the social media aspect cannot be denied either. With over 1 billion users now on Facebook and people continuing to use other social media platforms such as LinkedIn and Twitter, the importance of having a strong presence here cannot be denied either. Again, people would be forgiven for thinking that a dental practice would have no need for this, but even a dental practice has to advertise their existence and grow a customer database, which is best achieved through mobile and social media marketing.
Social media has elevated marketing to a new level. Traditional directories, fliers, and print ads have become secondary to online marketing efforts for one very simple reason — Your patients are already online and you must go where the customers are to engage them. A 2011 study revealed that 139 million consumers used the Internet on a monthly basis to seek health-care information.
Internet Marketing for Dental Practices – How to Get Started
It is important to recognize the key features of social media marketing in order to get it right. The first feature is that it allows practices to get connected to their patients. Social media is all about having conversations, building a community and connecting to others by building real relationships. This means that you must be conversational, allowing others to approach you and demonstrating that you are honest and authentic. Hence, if a dental practice does start a social media presence, which they should, they have to make sure that they listen to their customers and patients and that they respond to any issues the raise through the social media platforms. This will demonstrate to people that their voice will be heard and that their opinion matters. Last but not least, social media allows practices to extend themselves. A dental practice should be willing to try out new ideas, after they have been given careful consideration.
There are also various SEO marketing systems now in place specifically designed at dental practices and using these could be a fantastic way to move forward. The system is designed to get dentists to realize that they can no longer count just on traditional advertising. The reality is that when people see an advertisement anywhere, they will first check it out by looking for reviews on Google.
All advertising campaigns need to be done in conjunction with a strong internet presence. The internet impacts every portion of a dental practice. The Internet holds the ‘keys to the kingdom’. The web in general holds the key to future success. If dentists do it right, dental practices can dramatically increase patient flow.
Many other strategies can be used as well. It is important to start taking a look at what sort of internet marketing practices work for dentists, and it is almost a given that you will find yourself with an increase in patients very rapidly. Do remember that although a dentist office provides a service, they are also a business that is there to make money. Hence, attracting new customers is something that should always be at the forefront of any operation. Any good dental practice, therefore, should have a great website with a range of information present on it. One thing that always seems to work is utilizing infographics.
Infographics rely on visual representation to transmit the maximum amount of information in the smallest possible package. There are plenty of obscure dental facts that would interest potential patients that can be displayed in this way. Sharing interesting and well-done infographics is an excellent way to generate traffic and links to your website, especially if it goes viral.
Also consider adding videos, particularly of dental procedures. This will also help people with a fear of the dentist understand that there is nothing to worry about. Allow your patients to write their own reviews, and encourage other websites to guest post on your blog. Last but not least, you may want to consider using Google “authorship”. This is a great way to get yourself recognized by Google and to get on those place and local results.
Internet marketing is not solely for online businesses anymore. The world has gone viral and virtual and that includes physical service. Hence, as a dental office, you have to think about your online presence, or you will start to see your patient database dwindle and eventually run dry.