Internet marketing is huge and, most would agree, very complicated. There are so many things that seem to work, but only if you do them in a certain way, that some people would prefer to just not get involved at all. Take email, for instance. We know that Gmail sends and receives over 500 billion emails each and every day, so email must be a really good form of communication (it is). As a result, marketers buy and create email lists at quite a high financial expense, only to then find all their emails go squarely into spam. And if they then get reported, they receive all sorts of penalties! However, the world of internet marketing isn’t actually as difficult and complicated as it may seem, at least not if you know what you are doing. Here are five internet marketing strategies that work and that can be applied on any budget.
1. Cheap Website Hosting
Good internet marketing starts with having a good website. A website has to be hosted. There are some free hosts about, but these are really only suitable for small time blogs. If you want to build a real website, you will need a good host.
A host that’s on the inexpensive side – and also worthwhile – pops up. If you go with a cloud host, even better. Take advantage of cheap cloud hosting sites that offer great deals, your own domain name, and user-friendly control panels.
It is about taking the time to look around and compare the market. You should be able to find exactly what you need at a price that you can afford.
2. Free Gifts
People love free gifts! It doesn’t matter whether the gift is an offer for one of your products, a money-off coupon, free postage and packaging or actually something physical sent to your customers. In fact, even a free ebook or emagazine is generally sufficient to attract customers. Never underestimate the power of a free gift, particularly when these don’t have to cost you much either.
You’ll educate people about your value, provide them with helpful information, and begin to build a relationship. I prefer digital freebies such as PDFs, audio clips, and newsletters for an obvious reason: easy, timely fulfillment.
With a simple gift that is attractive to people, you will immediately raise the profile of your own enterprise and build a name and reputation. Plus, if you give them a digital gift, you will have their email address and you will immediately not be marked as spam.
3. Celebrity Endorsement
You may be surprised at how easy it is to get endorsed by a celebrity. This is because when you hear “celebrity”, you probably think Brad Pitt or Michelle Obama. Wrong. A celebrity that can endorse you is someone that has been on the local news in the geographical area you have been targeted. The dad of four who rescued a cat from a tree, the brave single mother who held her family together through hardship and pain. Those are the types of celebrity endorsements you should look for.
Who exactly are local celebrities? These are people your local paper is writing about — perhaps an “unsung hero” such as a teacher or a resident who’s doing something positive and newsworthy. Since they’re in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you’d like to send them a gift, namely your product or service. The only catch: you’d like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content.
This will also immediately send your local Google ranking soaring, because people will be looking for references to that celebrity. A clear win-win situation.
4. YouTube Advertisements
Using social media to place advertisements is a great internet marketing tool. Facebook ads work, but they are expensive. LinkedIn groups work, but they take a lot of time and continuous attention. YouTube videos, however, work like a charm, particularly if you invest in the YouTube TrueView Stream ads as well.
The power of video is undeniable. […] TrueView InStream has additional benefits. This method of advertising guarantees video views and increases the view count. Let’s be honest, a video with a double digit view count isn’t going to impress anyone. Additionally, you aren’t just guaranteeing yourself views, you’re guaranteeing yourself relevant views. Much like AdWords, you have several ways of targeting potential customers. Target by demographic, interest, and video type.
5. Ezine Publishing
Lastly, there is ezine publishing. A lot of us are focusing on blogging and there is nothing wrong with that. However, we must remember that ezine was there long before blogs and it is a tried and tested method that anybody can get involved in – for free.
Your ezine needs to contain helpful resources and information, not just sales pitches. It’s important to develop a relationship with your readers. Let them know they can trust you and rely on you when they need your help.
Indeed, you do need to know how to write a little bit, but that is the same for any type of internet marketing. Hence, either get your skills up to date or find someone who can write for you. This can be done freelance and the return on investment is massive. If you do want to try it yourself, remember that your text should be very easy to read and understand, free of jargon. At the same time, it shouldn’t be so easy to read that it becomes patronizing of course. You should also be selective with how you advertise in your text, you don’t want it to come across as a sales pitch, because people have to deal with those enough as it is. Make sure you add a bit of personality. Not every piece of text has to be a boring bit of information. Make it personal and apply your information to yourself, so it is easier for others to understand how it applies to them.