Targeting an audience on Twitter is a way of maximizing your reach through your tweets and who you tweet to. It can be time-consuming, but there are a number of tools you can use to simplify the process. Here are a few tips to make it easier to tweet to the right people and make sure you have a better chance of getting them to engage with you.
Know Which Keywords to Target
People use keywords to find what they want. It’s no different on Twitter than it is on Facebook or Google. They enter their query and expect a list of results. Targeting these keywords makes it easier to identify people you can add to your target audience. Twitter’s own “people search” function is a great place to start. According to Mana Ionescu of Entrepreneur.com:
Any user has access to this recently launched feature, however, searches are limited to keywords.
Other great tools for targeting profiles using keywords include FollowerWonk and SocialBro.
Find Users with the Most Impact
There are two types of users you should really target: active users and influencers. Active users are those who tweet often, usually more than once in a day. They might not have a lot of followers, but they will no doubt have an impact on the few who do. Influencers are users such as celebrities and industry experts who have a ton of followers and have a lot of impact even if they don’t tweet that often. Naturally, it’s better if they do, but having a high follower count more than makes up for that. Mona says:
You’re creating a targeted list, so for efficiency’s sake, it’s best to filter out those who haven’t tweeted in 30 to 60 days. Tools such as Social Bro allow you to select only those who have tweeted within certain period of time (the last month or 90 days, for example). It can also lead you to those with influence or who have a certain number of followers.
Target an Audience by the Hashtags They Use
According to MakeUseOf.com:
Twitter hashtags have become a great way to label tweets, to create a trending topic, or simply interact with like-minded people on Twitter.
What kind of hashtag would your product, service or brand be associated with? Think of three possible hashtags that your audience would use then use a tool like TweetBe to look for users who have used them.
Once you’ve amassed a nice list of targeted users, you will want to organize them into one or more lists. According to ImpactBND.com:
By segmenting your customers into lists you can better track their activity, giving you better insight into your buyer personas. You can also create private lists comprised of your customers. You can even go one step further by segmenting your customers based on different demographics or by different services you provide them. Once those lists are created you can then use information you’ve gathered from what they are posting, or what they are interacting with, to modify your strategy to ensure that you’re effectively communicating with them.
This improves the effectiveness of your Twitter strategy and the engagement between you and your audience.
Engage and Monitor Results
Now that everything is organized, it’s time for you to start reaching out. Some third-party Twitter dashboards can help with importing your lists and view them in columns so they’re easier to monitor. That way, you can target each list with specific content.
Rinse and Repeat
Don’t forget to repeat the process of growing your target audience every now and then. Depending on the industry you’re in, this can be from a couple of weeks to a couple months.