Many of you already know about eCommerce where you have an online storefront, but what about social commerce? Social commerce is simply selling through a social channel like Facebook or Instagram. Businesses already recognize the importance of having a presence on Facebook and the like, and it works great for small business too! So why shouldn’t you be able to offer your products and services that way? Here are a few ways to get started selling on Facebook.
Create a Facebook Storefront
If you aren’t new to online shopping, you may have already made a purchase through one of these. A Facebook storefront is something that you can add with the help of a third party service and add to your existing Facebook page. According to Caron Beesley of SBA.gov:
Facebook storefronts are wholly independent of Facebook and are enabled by third party apps and services from companies such as Ecwid, BigCommerce’s SocialShop application and VendorShop Social. Alternatively, you can also have an app developer build you a custom storefront. These apps offer a number of social shopping features that you can add to your Facebook business page. Some are free, with options to upgrade for increased functionality, while others charge a low monthly subscription fee
Setting up your storefront through a third party app is generally easy as most of them do it for free. From there, you can decide to customize a welcome page, showcase certain products, and use a variety of payment options, including PayPal.
Use Your Timeline Cover Photo
Did you know that one thing businesses are already doing is promoting their products and services directly on their timeline cover photos? The effect is like using a banner on a website, except that banner blindness isn’t as bad on a timeline cover photo. Just don’t forget to include a direct link on the image caption to whatever it is you are selling. You will also want to promote your cover photo from time to time as well. To do this, Christian Karasiewicz of SocialMediaExaminer.com says to:
…simply click your Facebook page’s timeline cover photo, copy the URL in your browser’s address bar and share it with fans in a status update.
Promote Through Your Status Updates
This can be irritating to see at times, especially if you do it too much, but if it works for driving traffic to a blog, then it should work to drive traffic to your sales page or ecommerce site. There are actually a few ways you can do this. First is to simply post a link in your status update. Christian says:
Make it easy for customers to get to the product you’re advertising and to drop it into their cart and check out. Use a deep link that takes fans straight to your product, not just your website. Be sure not to make the mistake of displaying a product with no link. This can lead to a high abandonment rate in your shopping cart.
He also recommends using embedded posts:
When your readers click a link included in a Facebook embedded post, they are taken directly to your product or to your Facebook store, and can check out from your store on your Facebook page.
Just remember that your Facebook page or profile isn’t just for marketing. It’s about being social, first and foremost. To get the best results, you can try and test your implementation of these tips to figure out what’s working for you, especially if you’re setting a Facebook storefront and want to get the user experience just right. You can also take advantage of your other social media accounts and market through them too.