YouTube is widely considered to be the second largest search engine next to Google and in a few years, it might be YouTube in the top spot with Google looking up at it. Because of that alone, it makes sense to strongly consider marketing your business through YouTube. Different businesses have different goals though, but here are a few ways you can market your business on YouTube depending on your goals.
Entertain Your Audience and Become the Face of the Company
If you have a strong personality, you can star in your own YouTube videos and tell your audience about your company and the products and services that you offer. According to Jason Rich on Entrepreneur.com, this can:
…promote [your company’s] message to personalize your business and build its credibility. You can demonstrate products, speak authoritatively and boost your company’s brand recognition and reputation. You’re able to reach out and build a virtual relationship with your customers or potential customers in a way that’s never before been possible.
Create a How-to Video
Many times, people go on YouTube to find information. You can create a video that has a lot of value to your target audience if you’re able to solve a need. How-to videos are really great at that. According to The Small Business Development Center at Eastern Kentucky University:
If you’re thinking of making a video to promote your business, think in terms of being the answer to someone’s question. People search primarily for information. So, creating a simple “how-to” video is a great way to create content that will come up in the search engine results. For instance, if you’re a florist, make a 60 second how-to video on how to make a flower arrangement. Make sure you put your shop’s URL and phone number at the end of the video, of course.
Tell Your Story
Most owners want to create a more emotional attachment with their target customers to their business. It’s one of the ways many of today’s most successful companies have continued to succeed. According to Kim George on Small-BizSense.com:
Look at the advertisements of big brands today. Samsung, Apple, and Red Bull, just to name a few, have switched from simply showcasing their products and features to creating a compelling story. If you want to reach more customers on YouTube, you should follow these brands’ leads and create videos that tell the story of your business and products-how they came about, what they are aimed to do, how they can affect your customers, etc.
Don’t Forget to Connect Your Content
Whichever video you decide to make, don’t forget to link it back to whatever it is you’re promoting. Tara Hornor of SocialMediaToday.com says:
The key is to help Google, and readers, connect the video with your content. In the description of your video, ALWAYS include a link to your website even if you only place it at the end of your text. This helps both Google and your readers find you. By the end of the video, give viewers a direction to take. Tell them to give you a call, stop on by, or view your website. Be creative and keep in mind you should tailor the production of your video to the needs and desires of your customer base.
So if you own an arts and crafts store and just made a video about making flower arrangements, don’t forget to tell them that you sell arts and crafts supplies and include a link back to your website where they can buy it. It’s important to nudge them a bit so there’s a better chance of them clicking on your link.