There is a lot of incentive among marketers to grow a following on the most popular social networks so they can promote their brand, products and services. However, mastering your social media channels takes time and dedication. Come up short with either one and you’ll quickly find that your efforts won’t pay off as much. Want to make sure you’re reaching out to as many people possible and engaging with them? Here are three quick tips you can follow.
Know What Social Channels Your Target Audience Uses
Facebook, Twitter and Google+ seem to be the automatic default when marketers start setting up their social media profiles. This would make sense in most Western markets, but keep in mind that certain countries or regions have their own regional favorites when it comes to social networks. In China there’s Seina Weibo, in Russia there’s VKontakte, and Fotolog in South America and Spain. Some social networks are also better for certain demographics. For example, Pinterest and Instagram are great for showing off fashionable products and food.
Optimize All Your Profiles
Once you have chosen which social networks you want to focus on, you need to start fleshing out your bios. Once users start catching wind of you, they’ll want to discover who you are. EByLine.com says:
Make sure that the company bio is fully fleshed out, represents your brand appropriately, and appeals to the demographic most served by that platform. When possible, inject a few personal touches to start the process of humanizing your brand.
To top it off, you’ll want to use a great picture. This is true whether the profile is for a person or business. Use a professionally taken picture of yourself or a professionally designed logo for your business, depending on what is appropriate for the page.
Interlink Your Personal Profiles and Business Pages
If you have a Facebook page or Twitter account for your website, you probably have a number of personal social media accounts as well. Make sure your website and social media accounts whether personal or business are interlinked with each other. List all of your website’s social media accounts on the About Us page and your personal social profiles in the author box and anywhere else that is appropriate. Make sure your social media accounts also link back to your website. People who want to find out about you also want to know where they can connect and get in touch with you.
Create Shareable Content
This part is probably one of the more difficult ones you’ll have to cover, but it’s well worth it. You’ll need to make sure the content is tailored to your audience, which you can do by going through the comments on your website and social media channels. Once you have an idea of what they want to read, it will be easier to create content that matches their interests. And, of course, if they’re interested in it, they’ll want to share it, which will help drive even more traffic, brand awareness, and hopefully more followers. According to CopyBlogger.com:
Your social media strategy originates from your solid content marketing strategy. Great content gets people to share, and that sharing widens your audience to a whole new world of potential fans, friends, and customers.
Whether you’re a large business or a lone entrepreneur, social media marketing can be the most inexpensive and powerful marketing tool in your arsenal to build the trust and authority that – in the best case – helps exponentially grow your business.
The larger you grow your following on the various social platforms, the easier it will be to reach out to more people with a single post. However, remember to be both interesting and useful. This creates an incentive for people to follow you.