Google has been testing its proposed layout changes on potentially millions of online users for months. Technically, the changes are still in the testing stage and it is not yet known when they will be rolled out officially, but suffice it to say they have been implemented to such an extent that they are quite noticeable now. Both Google’s SERP results and Adwords platforms have been given a face-lift but are still relatively easy to navigate. These are the changes that have been implemented and how we recommend you work around them is discussed here.
Changes To Google’s Search Results Page
The title font of the search results is now a little bigger and is no longer underlined. Perhaps this is to compensate for the slightly smaller URL accompanying search results. Needless to say the end result is a lot more elegant than the previous layout design.
We also notice that the site links are written in larger font and are no longer underlined. We suggest that websites consider making their titles a little shorter to avoid any text being cut off.
Number one search results are also being separated from the rest of the search results by a divider, which is more incentive for you to rank in first place for your targeted keywords.
Changes To Image Vertical Results
The new vertical image format also makes use of the new font from the SERP headlines. It also includes a new link “more images for…”. The vertical divider is used above and below the image results, making them stand out slightly more.
News article results are also making use of the new larger font. The news results have been given divisions on the top and bottom, like images.
Google Adwords Platform
Literally after months of anticipation, Google has implemented its highly sought-after changes to the Adwords platform. As with organic search results, advertisers can expect to see the bigger, more vertically oriented font used in titles without underlining. Ads are no longer hosted on colored backgrounds. However, each sponsored link does get a prominent yellow box that says “ad” next to it. The “Ads related to” text is no longer being used in the layout.
The sponsored links on the right have gone through similar changes, but the right hand side bar only has one yellow “Ad” box for all the ads below it. The increase in vertical space sees the ads take up more space in the SERPS page.
Moz.com says of the changes to the Adwords results at the bottom of the page:
Note that the AdWords block on the bottom of the left-hand column looks very similar to the redesigned top AdWords block. Other SERP elements, including the knowledge panel, answer boxes, paid shopping, and carousels seem to have been unaffected by the redesign (so far).
The launch of the Google watch is expected in June this year, after much fanfare and speculation of its own. LG was put in charge of designing the hardware, while Google handled the software aspect. Additionally, Business Insider tells us:
Previous reports about Google’s smart watch have hinted that it will be integrated with Google Now (a smart, personal assistant that comes with all new Android phones), have a full-color digital display, and act as an Android phone accessory, not a standalone device.
It’s an interesting development for marketers, who are constantly under pressure to integrate online and offline experiences for users. Google’s new consumer product literally offers to do that for them, should the personal assistant be implemented in the new design. We wait with baited breath for the release in the middle of the year.