Andrew Darius the renown video marketer has announced the launch of Social Video Spark the first ever Facebook Timeline video ranking software which bridges viral traffic from YouTube and Periscope to Facebook. Andrew stated “the first ever Facebook SEO software Social Video Spark will be launching October 5, 2015 at 11am EST“
Andrew recently posted in the Facebook group dedicated to the education of those wondering what video Social Video Spark does exactly why the new video marketing software will be so important to video marketers.
The predominance of video views online are on Facebook because Facebook is the only way to autoplay videos in a timeline on mobile. This auto play functionality makes viewing videos easy for mobile users so they use it a lot. You will instantly have 65% more video views. You can also have 1 click “call me” on mobile. The FB native video player is also the only way to autoplay video in timeline on mobile.
When asked how Social Video Spark`s Facebook timeline ranking works Andrew stated ..
There are 4 main factors of the Facebook timeline visibility ranking algorithm which give superior advantage by using combination of Social Video Spark and the Facebook Native Video Player.
The primary functions of the Social Video Spark software are listed below
Factor 1: Facebook’s algorithm favors native video. Timeline rank visibility algorithm decides how often video is shown in timelines of other facebook users. That means that video which is uploaded and hosted by facebook ranks higher in timeline rank visibility than video shared from youtube, vimeo or any external video player platform.
Factor 2: According to Facebook Earning Call, 65% video views happens on mobile devices. The only videos which autoplay on mobile devices are the videos which use Facebook native player. That means that videos from Social Video Spark instantly have 65% more views. Facebook’s algorithm timeline rank visibility also takes to account how often videos are viewed, liked and shared. So having 65% more views by default boosts timeline visibility rank with not just number of views but with more chance to be liked and shared.
Factor 3: Social Video Spark makes it possible to immediately share each video uploaded to one selected page with all your other fan pages and groups. It does not upload to every individual page but shares videos. That means that each video has as many shares as the user has selected fanpages and groups from the start. This way, the video instantly starts strong, and with 65% more views and chances to be liked and shared (because of mobile autoplay), it allows for way better weight in Facebook timeline rank visibility algorithm. This translates to even more video views in other users’ timelines and way more traffic to website. On top of that, it helps create viral loops, which may short video to overdrive.
Factor 4: Freshness is one of the best functions of Social Video Spark We suggest to post new video every 1-2 days to keep momentum and traffic going. It takes 3 min of your time to do it with Social Video Spark.
Andrew went on to say,
Without this software, which does everything for you, you would have to do the following for EVERY video: find viral YouTube video with CC BY license, download that video to your computer from YouTube using some software, fire up your video editor and make new project, import your intro/outro & main content videos to your video editor, import watermark image to your video editor and place it in the right spot and duration on top of your content video, wait for video editor to render your final video, upload that video manually to facebook to 1 page, wait for Facebook to render video, and then manually share to each and every fanpage and group that you have (and you want to have at least tens of those). It could easily take hours of your time to do exactly the same which could take you 3 min with Social Video Spark.
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Here is a video from Andrew going into some more detail