MassMedia SEO, The online press release distribution service, today announced that they have improved on their current offer with additional search marketing add-on’s with no extra charge for their customers.
These include inclusion to their YouTube channel, social syndication, additional on page optimization via multi media press releases.
The “budget” press release service, which is known for being lower cost than major distributors in the marketplace, is improving it’s offer via affordable additions through increasing its staff and will be making a series of new marketing campaigns aimed at small businesses.
The owner Anthony Hayes stated that this is the market that Massmedia SEO should be aiming at and that the additional staff in place and trained first was essential to getting their new marketing initiative off the ground.
“Historically, we have always been a go to provider for local marketing consultants and agencies who supply press release distribution services to small businesses, and by improving our offer while costs remain the same we intend to go for higher volume recurring business at a lower profit margin per customer”
Hayes also stated that they have contracted a paid ad specialist to offer customized ad campaigns as an additional offer to their customers, as well as creationand optimization of their own ad campaigns via Google Adwords, Facebook and Linkedin.
Other additional up-sells now being offered also include press release writing.
In a strategic move to carve out their own section of the market and focusing on small businesses, MassMedia are confident on achieving their new customer targets.
Hayes explained further by adding “The online press release marketplace has some big hitters such as PRWeb and Newswire, who have a far superior distribution but are often priced at 3 times the cost of Massmedia SEO, and therefore are out of the reach of many smaller businesses and start ups. We have found our own niche in the marketplace and by improving our offer we are confident of gaining a larger share of the market”
If you are running a small business or a start up, then this could be a promising low cost PR service.