Marketers dream of making the best marketing videos. They want to gain instant popularity and leave their fans eager for more. Who wouldn’t want to have a lot of viewers discover more of their video uploads? They can then find out more about the marketers’ persona; eventually follow them and delve into the topics within their niche. Now, all of those marketing dreams are about to come true.
Our friends at YouTube are extremely excited when they introduced EndScreens, an innovative mobile-friendly tool that can engage viewer’s right as videos are already finished and encourage them to watch more on their mobile devices.
How do EndScreens Work?
In the last 5-20 seconds of the videos that you create, you can select to show hard-to-miss thumbnail overlays that prompt to the viewers to watch your other videos, visit, subscribe your channel, and more.
Currently, there are many designers using Annotations, a tool desktop-only that allows you to add such links that are clickable to your videos, and create End Screens manually. This posed to be a burden or even a problem to uploaders who at times needed to create videos on their tablets and phones.
This is no longer necessary, as the new End Screens place video creation are not only easier to do, but it can also allow you to get in touch with more viewers on desktop and mobile. YouTube also included feedback to make the tool works even better. After testing End Screens with a number of selected creators, it has been decided —-the tool will be now available to every creator on YouTube.
Marketers probably are eager to test out their unique ideas for video marketing.
So how will you use End Screens? Try it now. Start creating your own videos that can keep the viewers watching. Maybe you will be one of the best video creators on YouTube.