The team of Microsoft Bing Ads is continually searching to build out a local search of an advertising network, to test out a handful of advertisers, and to promote the proposal on early 2017. To avoid further dismay of the registered clients, the team is quietly working on the project. A native ad is an ad whose subject matter and visual design is relevant to the page displayed on. More advertisers are turning to native ads for their proven ability to assist in brand building and to drive purchase intent.
The Vice President of Microsoft search Advertising Corporate Rik Van Der Kooi announced that the next annual Bing Ads event on Redmond will not only expand on Microsoft’s ad services, but the company wants to provide syndication partners, and their advertisers will also turn to new opportunities to use the “re-imagined” search.
Microsoft announced that the companies amended their search partnership to improve the search experience, create value for advertisers and establish ongoing stability for partners. The update reaffirms the commitment made by both companies in the original 2009 agreement while implementing changes to keep the partnership strong and productive.
“Search is a service that is ultimately supply constrained,” he said. “We have enough demand and more advertisers seeking to create new connections or ad clicks. Many of the content services are demand constrained, so this is a way to connect the dots between the two.”
Rik Van Der Kooi explains that Bing Ads has been offering advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching the commercial intent of users. Search advertisers focus their efforts on optimizing the relevance and ROI of their campaigns using search ad platform workflows, interfaces, and reporting. This makes easy and effortless for search advertisers to take advantage of this native offering and expand their reach targeting user intent.
Bing Native Ads are designed to deliver good ROI for advertisers leveraging intent signals in algorithms, and also come with bid modifiers for advertisers to manage their participation in ROI from native ads.
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