Yelp is a social networking site that has become very popular. The purpose of Yelp is to connect people with great local businesses. Yelp provides a free suite of tools to showcase a business and connects to the Yelp community. See below for more information on the benefits of claiming a Yelp Business Page.
Yelp offers social media features besides being able to write and respond to reviews of businesses. The users can create a profile about their self and discuss local hot spots with the website’s users. They can also look for local special events, and even sometimes get special deals and discounts at your favorite businesses.
An average of 142 million users is visiting Yelp every month. By claiming a Yelp Business Page, users are able to upload photos, add a link to their website and ensure that their hours, phone number, and other important information are always up to date.
A Yelp business user account allows connecting with customers, including those who have written reviews for their business. Join the conversation with the customers by using the two free response tools available in Yelp for Business Owners. Respond via a direct message, or post a public comment for all future consumers to see.
FUN FACT: Contrary to popular opinion, restaurants are not the most dominant business category on Yelp. According to a recent Yelp report, shopping is the biggest category at 23%, so if you own a retail store, time to get on board if you aren’t already.
Millions of people make purchasing decisions on Yelp every month. Once they claim a free Yelp Business Page, starting Yelp ads is a great way to reach new customers. In fact, in a recent BCG study, business owners that advertised with Yelp saw an average of $23,000 in annual revenues from Yelp, $15,000 more than business owners who only claimed their free Yelp Business Page.
Over one-hundred-thousand of those businesses have decided to advertise on Yelp in order to connect with potential customers who might not have discovered them otherwise. This new study from Harvard and Lehigh professors shows that advertising on Yelp not only gives businesses more exposure to potential customers, but also increases consumer engagement with the advertised business, both online and off.
This study explored one business category on Yelp and was conducted blind to the businesses involved; other studies have found similar or greater results.
You can read the full blog here.