The current 2016 Social Media report, which more than 1,200 marketers participated in and shared their thoughts as part of the campaign, many thought about the future of social media. However, there are some clues to what the future in 2017, and beyond may look like. These social media’s biggest platforms Facebook, Instagram, Snapchat, and Twitter discuss where they are heading and what trends to look out for in 2017.
The Power of Social Media Increase
The giants of social media world want the people to spend more time on their networks and not the users own website. As user’s numbers grow and internet users spend an increasing amount of time on social, it’s time for social media marketers to work out how this will affect their strategy in 2017.
Google, Facebook, LinkedIn and more will incentivize content creators to not link to off-site content. These large businesses will become the equivalent of the 1990’s American Online. Traffic to websites will decline and blogs will shut down. Gone will be the days of information flow and true information freedom. The future will only be more controlled, more filtered and less open.
Social media in 2017 will continue to change and merge to see more acquisitions, as power continues to collect in the hand of a few, and smaller players who can’t monetize will be left behind. Devices will be more integrated into marketing and entertainment, augmented, reality, virtual reality, and 360 videos will become mainstream.
Twitter and Yahoo will become shells of their former selves and become acquired. And companies will need to reformulate social strategy and content strategy to provide more levels of education and entertainment rather than the thinly-veiled marketing become collateral.
2017 will continue to see an evolution of many things we saw in 2016, so rather than it being a revolutionary year, it will be an evolutionary one. For those businesses who want to maximize their social in 2017.To adapt to this evolution would be the following.
Influencer Marketing: Brands need to modify from throwing $$ at people with large networks and instead focus on influencers that truly help them meet their objectives.
Paid Social: The days of organic social media success are over It’s not a question of paying for playing but of how much to pay to participate.
Visual Content: In 2016, content is already a commodity. That is, the written type of content is a commodity. Brands should focus less on the quantity of written content (blogs, et. al.) and instead have a “less is more” approach by focusing on quality.
In the end, it comes down to the bottom line. To trace revenues back to social media activity, by getting better at selling on social will be the key for both social networks and the businesses that use social media in 2017.
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