Google has begun informing some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number.” Started working out on Monday evening.
“Call extensions are already set up with the phone number on the landing pages used in this specific account”
Call extension in Google AdWords is an ad extension that allows searchers to directly contact business when they are on their mobile device with an easy click to call button, saving the searcher time and effort while helping business attract potential customers.
Call extension are ideal for local business that are looking to drive phone calls and people into their storefronts. For businesses that do not place a high value on incoming phone calls, this ad extension probably won’t make a large impact on the pay-per-click marketing efforts.
However, if driving phone calls is a priority for the business, then utilizing call extension is a great way for business to connect with potential customers.
Advertisers should use call extension
Advertisers should use call extensions for a number of reasons as they look to drive more incoming phone calls for their business. Advertisers can count calls as conversion within Google AdWords and see call reporting data when using a Google forwarding number.
On desktop and laptops, active call extension display a phone number alongside an ad, which makes the ad stand out among others in search engine results. Call extensions can increase click through rates by 6-8% (Google).
Additionally, call extensions don’t cost advertisers any extra money-clicks from call extensions are billed on the same cost-per-click model as a traditional Search or Display Network click.
Call extensions are a great way to boost Google AdWords performance. They are easy to implement and a great way to understand the behavior of potential leads. Setting up call extensions is a simple way to add value to the overall business goals.
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