Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world. With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, the visual media platform continues to find ways to remain near the top of the social media ladder. This means you should probably start thinking about making Instagram a big part of your social media marketing strategy if it isn’t already.
Read the full article: http://blog.wishpond.com/post/115675437224/instagram-marketing
From math genius to internet conman: How an IIT failure built the Rs 3,700 crore Noida Ponzi scheme
Anubhav Mittal, the man accused of running one of the biggest internet scams, failed too achieve his dreams of getting into an IIT. Anubhav Mittal, the man behind one of the biggest internet scams in recent times and accused of swindling Rs 3,700 crore from over 6.5 lakh people, was a genius at mathematics who missed out on his dream of making it to an IIT.
Is Data Killing off the Art of the Marketing Prediction?
Opinion At the start of the year, I was approached by several publications and ask to write articles sharing my predictions for the year ahead. I am sure you are familiar with the format; you will see the “top 5 x of y for 2017” appearing online well into mid-March. While it can be fun to make guesses at what might happen, I believe it is becoming a pointless exercise. The pace of change in modern society is increasing, being driven by ever faster technology innovation. If you get a prediction right these days, it was probably a lucky guess rather than a sage like prophecy.
Read the full article: http://www.marketingtechnews.net/news/2017/feb/16/data-killing-art-marketing-prediction/
How Digital News Consumption is Shaping the Future of Advertising [Infographic]
Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advertising is also drastically changing. To give credence to this, Go-Globe says 25% of advertising revenue now comes from digital news content from publicly traded companies. Moreover, at least 92% of internet users say they consume online digital news.
3 Trends That Will Change the World of Online Marketing in 2017
As the owner of a digital marketing agency, adapting to change is one of the most important parts of my job description. It’s hard to believe, but just 15 years ago, the majority of American adults reported that they did not use the internet. Back in those days, internet marketing was virtually unrecognizable from what it is today: Social media did not exist in its present form, video was extremely slow to buffer, and a far larger percentage of online ads were based on popup technology and other formats that are considered obtrusive and unprofessional in this day and age. Even a few years ago, most websites featured an alternate site for mobile users, sites like Twitter were just emerging, and a social media marketer from that era would be completely lost nowadays.
Read the full article: http://www.alleywatch.com/2017/02/3-trends-will-change-world-online-marketing-2017/