How To Collaborate With A Marketing Agency To Build A Successful Digital Campaign
Too many times, I’ve seen businesses hire a marketing firm, only to ineffectively communicate with the vendor. When a prospect reaches out and lets us know that they want to hire our agency because their last marketing professionals didn’t meet their expectations, I’ve learned to work extra diligently to understand what the point of failure was. Sometimes the vendor simply didn’t follow best practices or get the work done, but it often comes down to communication. Read the full article:
Bidding On Growth: A Beginner’s Guide To Pay-Per-Click Marketing
Everyone knows that Google is a tech giant and household name. But something less well known is how exactly Google generates profit. Due to its ubiquitous digital footprint, its wide reaching ambitions beyond search, and the verbification of its brand, we tend to take it for granted as a service that simply exists and always will.
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As consumers go online, food brands crave social media exposure
Manufacturers find ways to use Facebook, Twitter and Instagram to court millennials without alienating their core audience
en Hershey reintroduced its popular Reese’s Peanut Butter Christmas Trees two years ago, the candy maker’s annual tradition was met with sudden and unexpected backlash. Consumers flocked to Facebook and Twitter to bash the oddly shaped candy that looked more like a chunk of coal than a festive Christmas tree. Read the full article:
iGloo Reloaded Helps Users Create An Up-Sell Pages And High Converting Landing Pages That Can Increase Their Conversions
The marketers always have huge competition when they need to sell anything online. That is when they need to make sure that they are different from other competitors. As the saying goes, “First Impression is the Best Impression.” Similarly, the marketers must make a best and huge impact on the internet market and have make-shift WebPages is not enough to make sure that they are different. Read the full article:
How Data Mining Creates Resale Opportunities With Existing Customers
Selling to customers you already have is up to seven times less expensive than selling to new ones—and easier too
Tougher times could be on the horizon for the automotive industry.
When margins compress and sales volume slows, many dealers wonder how to acquire enough new customers to stay profitable. But those dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Read the full article: