We’re going to be going through a simple five-step process and live case study of setting up and growing your channel using YouTube ad campaigns. So when you see this post to the end you’ll have all of the insights and resources you need to set up your first YouTube ads campaign.
You can run some views and traffic to your ads and get more views and subscribers to your channel. So make sure you check out the links in the description to a timestamp table of contents. You can skip around in the most relevant part of this tutorial as well as other YouTube videos that I’ve created in the past to help you get up and running with YouTube ads.
Five Golden Steps:
Before we dive into the simple five-step process and case study I want to go through three myths that might be holding you back from leveraging the power of YouTube ads. The first most common objection or myth I see is that it’s too expensive.
If you know paying a cent or five cents for a view is too expensive yes YouTube ads might be too expensive. However, I would say that compared to other advertising platforms YouTube is extremely cheap right now and paying three to five cents of view and just a couple more cents for subscribers.
It is a massive opportunity that I encourage you to take advantage of now objection number two is people don’t watch them or people don’t like you. This is often tied to people who don’t like YouTube ads well I’m here to tell you from our data and our client’s data people watch youtube ads.
We’ve been able to get better watch time more engagement and happier viewers using YouTube ads compared to some of our organic videos. When you do it the right way as we’re gonna you’re going to learn in this tutorial video and the links in the description.
Moreover, people are gonna happily watch your ad now the third objection is views are free right well kind of to a certain extent because of your current posting schedule. When you post to YouTube the YouTube out all-powerful YouTube algorithm decides whether or not your videos are shown to the people.
You want them to with YouTube ads leveraging the power of Google Ads you’re going to be able to tell YouTube and Google I want my video to show in front of these people. And it’s a great way to quickly grow your channel and the first step to accelerating the growth of your channel is creating a video ad.
This is where a lot of people get tripped up and so I want you to know that you don’t have to make a special video to get more views or get more subscribers. You can use your channel trailer, your channel introduction and if you don’t have a trailer introduction I’ll go through a video ad formula script here in a second.
You can also use normal content videos if you decide to use a normal content video all you have to do is reapplied that video as an unlisted video and run it as an in-stream or Discovery ad. We’ll talk more about what in-stream and discovery are and how to choose them later on in this video.
The only thing you have to do to your normal content videos is added lower thirds or insert additional graphics telling people to click the subscribe link while they’re watching the video. Now if you don’t already have a content video that will let you have a lot of views or subs.
If you don’t already have an intro or a trailer here’s a video ad formula you can use for yourself this is about a two-minute formula where we start with a hook to get viewers interested. Then we go straight into a call to action this is where we’re gonna tell potential viewers the unique selling point that makes our channel different than all the other channels.
They’ve seen before and then we’re going to introduce ourselves and if it’s relevant we will show some proof that we know, what we’re talking about and people should follow us the next part is 45 to 60 seconds. This is where you present the benefits of following you.
All the wonderful things that are going to learn and be able to enjoy as a result of watching your videos on your channel. We’ll go through an actual example of how the script could play out in a second here the next one is the big mistake.
This is where you’re gonna debunk a myth or say something kind of controversial to get people’s attention and finally we just have an end screen where we say “Hey click on the top right on mobile bottom left on a desktop to subscribe”.
Now, you can also have your subscribe link at the very top of the description if for some reason they miss the giant red subscribe button on your Discovery ad. Here’s an example of what an ad would look like for this channel all about digital marketing and running paid media campaigns.
The first part of the hook would go something like this shortcut the trial and error of creating profitable digital marketing campaigns for your business. Then our call to action would subscribe for in-depth case studies no-hype income strategies and proven traffic now.
There’s going to be quite a bit of text in between these but I’m just showing you kind of the major bullet points or major power of phrases. We’d be using in our video ad and when I’m going in and kind of trying to relate to someone who may or may not be interested in becoming a subscriber.
I’d simply say look you’ve worked hard to get your business off the ground now it’s time to scale and grow and you’ll notice with this. I’m being very specific with who I’m targeting. If someone doesn’t already have a business then they know the channels, not for them.
I’m gonna say subscribe to stop spinning your wheels and discover the secrets behind what makes digital marketing campaigns successful. Then I go into something controversial and saying the big lie is it happens overnight in the digital marketing space.
There’s a lot of instant success stories and so part of me differentiating myself from everyone else who’s talking about digital marketing is saying, hey this takes a long time you’re not weird that it didn’t work in three or six months of your work.
Finally, we have clicker tap to subscribe for the latest digital marketing strategies now. We’ll add text around that but that’s a basic formula, you can use for your video ads now.
Step number two is the targeting and this is where you’re going to go look for 10 to 15 channels that are similar to the type of content you create and represent a similar audience that you think would be interested in the type of content you create,
We want 10 to 15 channels ideally, these channels should be over a hundred thousand subscribers the reason we want larger channels is because it’s going to be easier for us to target and get impressions inside of Google Ads.
If someone is under a hundred thousand especially if they’re under fifty thousand you may find that you’re not going to get any impressions or views just because that audience size is so small.
We’re going to start big and then you can always whittle down later to target smaller channels that may be closer to the type of content you’re making so for a step-by-step guide on how to set up your YouTube ads campaigns.
Check out the link in the description to a full-blown tutorial that walks you click by click on how to set up your Google Ads account. Set up your first Google Ads campaign and select channels as a way to target now once you’ve done all this hard work.
Test Your Campaign:
It’s time to test so you’ll run your ads for anywhere from five to seven days and you can use a budget of five dollars a day. If you use five dollars a day, you’ll do discovery ads. If you have a budget of 10 dollars a day then you’ll use in-stream ads.
In both cases, you’ll want to put your bid anywhere between 5 and 10 cents somewhere around there just to make sure that you’re going to get enough views. We can always lower the price we’re paying later but we just want to figure out which channels audiences are going to best respond to the video that we’re putting in front of them.
After five to seven days we’re gonna pause our campaign or campaigns if you’re being fancy. We’re gonna go ahead and take a look and see which audience targeting gave us the most subscribers. There is a big Astra’s here because it’s very easy to fall into the trap of looking at your channels that you’re targeting.
They were engaged with what you had to say. So that just means, we need to tweak the way, we wrote our ad or we need to try a different ad creative or different video style to get them to take action. Sometimes we just need to be more explicit with the action we want people to take because we’ve had videos.
I’ve had videos in the past where people will watch 80 to 90 percent of the video and then not click the link right and who we had to go back and re-market to them. This is an advanced strategy to get them to subscribe or to get them to take the action.
But all that to say you don’t want to just look at how many subscribers, you got from a particular audience targeting or a particular video. You also really want to take into account how much of that video people were watching because that represents a potential audience that you can connect with in the future.
Create an Attractive Game Plan:
This is number five creating your game plan moving forward now, a good rule of thumb is to have at least one to two new ads every single month. Yes I know that sounds like it is a lot of work on top of whatever your current content schedule is.
However, it’s very important to keep varying your messaging keep changing up your creative you don’t want to change it so much that. It’s completely different from the type of content you have on your channel because then people are gonna see your ad.
They’re gonna come to your channel and go like well the ad was animated but the channel is all live-action. There’s a huge disconnect, you don’t want to do that. But you do want to have one to two new videos that you’re gonna try promoting to a new potential audience every single month.
And that’s how you’re going to get your views from ten cents down to seven down to five and eventually down to two or three. Of course the less you pay for views the less, you’re ultimately going to be paying for subscribers and that is all there is to it to grow your channel, getting more subs, getting more subscribers using YouTube ads.
So, if you have any questions make sure you check out the timestamp table of contents along with other in-depth tutorials that fill in the gaps of exactly how to write your YouTube ad. And how to go through the Google Ads interface to get your YouTube ads up and running the right way as quickly as possible.
So if you have any questions about YouTube advertising or concerns about how your campaigns are performing go ahead and drop a comment in the comment section below.
I read a reply to every single one and if you got some value out of this video go and hit that like button and it’s subscribed for more in-depth marketing tutorials tactics and strategies just like the ones covered in this video over on my channel.
I’m documenting the entire process of what it takes to be successful with your digital marketing campaigns. Of course, YouTube is just one platform and one medium in a bigger picture of being successful in driving traffic and growing your business.