In this post, I'm going to show you how to get more YouTube subscribers fast. In fact, thanks to the tips I'm about to share with you, my channel now generates 5347 new subscribers every single month. I'm soup, the founder of imsoup.
Today I'm going to show you nine proven strategies for getting subscribers on youtube and some advanced techniques. I've never seen anyone else talk about to keep watching over the last year, I've helped hundreds of YouTubers grow their channels.
One of my favorite examples of this is jeff rose from goodfinancialcents.com. Fortunately, despite publishing lots of high-quality videos, his channel wouldn't grow. He was stuck at a few thousand subs for years; that's when Jeff decided to implement some of the strategies I'm about to share with you.
These proven strategies dramatically boosted his YouTube subscribers, and Jeff literally went from ten thousand subscribers to forty-nine thousand subscribers within weeks. Now, it's time for me to reveal these strategies and show you exactly how to implement them.
Turn Watermark into Subscribe Button:
So, let's kick things off with strategy number one turn your watermark into a subscribe button. This strategy is like a cheat code for getting new subscribers. You probably know that you can add a branded watermark to your YouTube videos.
A branded watermark is a little icon that sits on the bottom right-hand corner of your video. Watermarks are cool because people can subscribe to your channel without stopping the video or leaving the page; that's the good news. The bad news is, most people use watermarks that don't work.
For example, the first watermark that I used on my videos looks like this. I mean, you can barely see that thing needless to say that watermark didn't convert anyone; that's when I decided to try something different instead of a watermark that blended in.
I used one that stood out specifically I made my watermark look like a subscribe button. This simple step increases the number of subscribers that I got from my watermark by 69.2 percent. That's why I recommend making your watermark look like a YouTube subscribe button.
After all, that's the goal of your watermark to turn viewers into subscribers. So, the more your watermark looks like a subscribe button, the more subscribers you'll get.
Our second strategy is to use the top formula for your channel trailer. It's no secret that a channel trailer can turn random viewers into loyal subscribers. The question is, how do you create a trailer that actually works the top formula.
The top formula is a three-step process for making a channel trailer that gets results. Here's exactly how it works. First, you want to address your target audience in the first 10 seconds of your trailer. At this point, the person watching your video isn't sure if your channel is for them.
That's why they're watching your trailer, so you want to start your trailer off by addressing who your channel is for. Does your channel show how busy moms get in shape, or maybe you show people how to become better public speakers?
Now, it is time to address that group directly; for example, I start off my trailer by addressing my target audience marketers. My target audience is made up of people that are serious about marketing their online business, and right off the bat literally within 5 seconds, that group knows, they have found the channel for them.
It's time to tell your origin story, here's your chance to explain why you created your YouTube channel. Make no mistake, and the origin story is very powerful; that's because your origin story helps your channel stand out from the thousands of other channels in your niche.
Your origin story also helps your viewers relate to you as a person, which makes them more likely to subscribe. For example, in my trailer, I tell the story of how I went from a guy that struggled with SEO to a well-known expert finally, cap your trailer off with a pitch to subscribe.
At this point, the person watching a trailer is very close to subscribing; they just need a little push. So, don't be afraid to ask people to subscribe to your channel. In fact, YouTube recommends that you end your trailer with an explicit call to action for viewers to subscribe.
For example, at the end of my, I say, so make sure to subscribe so you don't miss out on all of the actionable SEO techniques. I'm about to share with you as a pro tip, don't end your trailer right here. Instead out of 5 to 10 seconds, end screen that displays a prominent subscribe button, I've found that this helps convert even more viewers into subscribers.
Reply to Subscriber's Comment:
Let's move right along to strategy number 3, “no comment Left Behind” strategy. Did you know that replying to comments can help you get more subscribers? It's true. In fact, YouTube states that when creators take the time to interact with their local community, it can encourage audience participation and ultimately result in a larger fanbase.
I've seen this play out firsthand time and time again; remember Jeff Rose, who makes sure to reply to every single comment that comes in even if it's a simple thank you or thumbs-up emoji. In fact, Jeff believes in this approach so strongly that he even replies to haters.
Jeff haters going to hate, and this is one of the main reasons that jess channel is able to get so many YouTube subscribers every month. Personally, I also try to reply to every comment that I get. It doesn't always happen, but I try my best that said I always reply to comments that come in within the first 24 hours of publishing a video.
This way, people who take the time to comment, see that I read and care about their thoughts. Now, it's time for our fourth strategy through the winner-takes-all technique.
Check Most Engaged Videos:
This is one of my favorite ways to get more subscribers on YouTube. Here's the step by step process, first log in to your YouTube analytics, click on subscribers then click on YouTube watch page and voila just like that. You can see which videos generate the most subscribers for your channel.
I call these video winners because they're proven to generate an above-average amount of subscribers.iI you can get your winners in front of more people, you'll get more subs. Here's how your first option is to make a winner video and your channel trailer.
This option makes the most sense if you don't have a trailer set up. Remember, your trailer is the first thing people that aren't subscribed to your channel. See, when they visit your channel page, it makes sense to show them a video that converts these people into subscribers.
You can also include your winning video as the first video in a playlist. This way, whenever someone watches one of your playlists, they see your winning video right off the bat. For example, a video on my channel does a great job of turning random viewers into subscribers.
So, I will make that video the first video in the playlist. This way, whenever someone watches that playlist, they see my winning video right away. Then, I will display that playlist on my channel page simple.
Channel Positioning and Branding:
Once you've done that, it's time for our next strategy, “channel positioning and branding.” This is one thing that skyrocketed my subscriber base. When I first started the backlinks youtube channel, I didn't spend one second thinking about my channel positioning.
I thought to myself, as long as you publish great videos, you don't need to brand or position your channel any sort away. It turns out I was wrong because when I position my channel more strategically, my views and subscribers increased significantly.
Here's exactly how to do it first write a one-sentence description that describes what makes your channel unique or different. For example, my channel's positioning is higher rankings and more traffic, therefore, when someone who wants high rankings and more traffic, finds my channel.
They say jackpot and they smash the subscribe button, that's the power of channel positioning, how about another example, Marie Forleo is a blogger that helps people start and grow their small business. Unlike most other business channels, Marie doesn't talk much about Facebook ads or email autoresponders; instead, she focuses on helping the person behind the business.
So, she created a single sentence that helps her channel stand out from the thousand other marketing-focused channels on YouTube. Create a business and life you love, and once, you have your sentence ready, plaster on your channel page, and in your videos.
For example, I include my channels positioning in my channel's About section, my animated logo, and more. I even say the words “higher rankings” and “more traffic” in my videos.
Add Next Video Link At End Screen:
Next up, use the next video in your end screen, here's the deal, if someone watches one of your videos, you have one chance to turn that person into a subscriber. But imagine that you can get the same person to watch one, two or even five videos from your channel.
They'd be much more likely to subscribe right. How do you do that, promote the next video in your end screen? You see, when someone's done watching one of your videos, they think what's next. What and When you feature a video as the next video, you give them a clear answer to that question, this, another opportunity to watch your content and subscribe.
Here's how to set this up, first include 10 to 20 seconds of time at the end of your video for an end screen. Obviously, you want to add a big old subscribe button to your end screen. You can see, here, I make sure to add a prominent subscribe button to all of my end screens that said a good chunk of your viewers isn't ready to subscribe.
Yet, they need to see more of your content first, and that's where your next video comes into play to set up the next video. Simply include the text next video to your end screen, I like to use the phrase next video, but you can word this. However, you want, for example, you can use terms like watch next, check out this video, or any other phrase that works for you.
Then link to one of your videos above that text using YouTube's built-in end screen feature. Here's an example of how the next video in your end screen should look. In general, you want to use a video that's closely related to the one, and they're watching.
For example, here's a video on my channel about keyword research, what someone that just found a bunch of keywords. I'm going to need the next help using those keywords in their content. So, I made the next video about on-page SEO.
Now, if you're not sure what video to use, then use the next video. No worries, just use a winning video that you found using strategy number 4. That video is proven to generate subscribers, so you really can't go wrong by using it as a next video. As a quick pro-tip, the next video strategy increases your viewer's total watch session and converts YouTube channels and videos with higher watch times are likely to show up higher in search results and recommendations.
They go on to say watch time benefits don't evaporate when viewers stop watching your content. If a video on your brand's channel drives them to watch more videos, the channel earns some watch time credits for the cumulative minutes. In other words, when someone watches one of your next videos, it'll help your videos rank higher on YouTube, which will result in higher rankings and more views.
Publish Videos Consistently:
Let's get into our next strategy, which is a controversial one. Don't worry about publishing consistently. When I was getting ready to launch my youtube channel, I read every article out there written by so-called YouTube experts.
I could sum up their advice like this the secrets of growing your YouTube channel is to publish videos on a consistent basis. If you don't publish at least one video per week, you won't get any subscribers. As it turns out, this advice is well-meaning but misguided.
You see, most so-called YouTube SEO experts started their channels back in the day when you could actually grow a channel by just publishing lots and lots of videos. Today, not so much, in fact, YouTube reports that 300 hours of video is now uploaded to YouTube every minute.
That's insane, so, to stand out today, you can't just publish a bunch of videos and hope for the best. Instead, you need to focus a hundred percent on producing amazing videos. In fact, Jeff rose rapidly grew his views and subscribers by focusing on this quality over quantity approach.
You see, Jeff used to put all his time and energy into uploading pretty good videos on a consistent basis. By the time I started helping him. Jeff's channel already had over a hundred videos on it. Unfortunately, Jeff's videos were only pretty good; they got lost in the noise; that's when Jeff decided to switch things up.
Instead of publishing lots of videos, Jeff focused a hundred percent on producing amazing video content, and it worked the first video that Jeff published using this approach outperformed all other videos that he already had on his channel.
I've used the same approach to grow my channel in record time. At the time of recording this video, my channel only has 21 total videos, and those 21 videos generate over a hundred thousand views and five thousand new subscribers every single month.
Boost Audience Retention:
I probably don't need to tell you that audience retention is a massively important YouTube ranking factor. As a reminder, audience retention is the percentage of your video that people watch. For example, if you publish a two-minute video and people tend to watch 1 minute of that video, your audience retention is 50%.
When it comes to audience retention, YouTube states that your goal is to keep audience retention as close to a hundred percent as you can. Because this means viewers are watching all the way through your videos and videos with consistently high audience retention and watch time have the potential to show up more frequently in search and suggestive locations on YouTube.
In other words, the better your audience retention, the more views you'll get. In general, more views equals more subscribers. I found that my videos with high audience retention also tend to do a great job of converting viewers into channel subscribers.
There's a simple reason for this when you can get someone to watch your video all the way to the end, and they're much more likely to hit the subscribe button compared to someone that only watches half of your video. The question is, how can you improve your audience retention.
Pattern interrupts are elements that you add to your video to change things up. According to research studies, when someone sees a pattern interrupt, it resets their attention which makes them more likely to keep watching your video.
This can be something simple like changing the camera angle or adding text to the screen, or a pattern interrupt can be something more drastic like changing what you're wearing.
You don't need anything fancy or complicated just toss something into your video that's different than the rest of your video, and you're set. For example, in this video about YouTube SEO, I mentioned that it did a bunch of video SEO Berryman. So, I decided to wear a lab coat in goggles Cornie, yes, effective definitely.
About Tab Optimization:
Now, it's time for our last tip to help you get more subscribers on YouTube. Optimize your About tab, and most people sleep on their channels about tab. The thing is your channel's About section where a lot of people go to learn more about you. So, if you write a compelling description, you can turn those people into subscribers.
Here's exactly how to do it, you want the first sentence of your About tab to be your channels positioning as you might remember earlier in this video. Your positioning is a single sentence description of what makes your channel unique.
For example, the first sentence of my description includes my positioning, higher rankings, and more traffic. Now, this sentence is important because it tells potential subscribers why your channel matters right off the bat. But it's also important because this sentence shows up when people search for your channel on YouTube.
So, people will see it here too, next expand on your positioning specifically. You want to answer questions like what makes your channel different or better than the others out there and what topics do you cover. For example, you can see that it emphasized that the content of my videos are insanely actionable.
I also go on to list out a few of the topics that my videos tend to cover like link building and SEO as a pro tip sprinkle in a few keywords that you want to rank for here. A well-optimized About section can, as you can see here, help your channel rank, and youtube searches your About section with a call-to-action to subscribe.
For example, my About section with a strong call-to-action asks people to subscribe to my youtube channel. Now before we end this blog post, let me show you a quick bonus strategy turn hearts into subs. A while back, YouTube rolled out a feature called the creator's hearts that let you acknowledge awesome comments that people leave on your videos.
When you heart a comment, it shows a little icon next to the comment with your face. This way, everyone can see that you really liked that particular comment. The question is, how can you use hearts to get more subscribers well when you heart a comment that per then gets a notification.
According to YouTube's internal data, we found that viewers who I received a heart on their comments are three times more likely to click on the notification than other types of notifications—potentially leading more viewers back to your channel.
If someone leaves a great comment on your video, make sure to reply and heart the comment that way when that person sees that you hearted their comment and replied, they'll be primed to subscribe.
So, I hope this blog post, and it helped you learn how to get more YouTube subscribers using some cool new strategies. If you learn something new from today's blog post, make sure to comment down, everything you learned.