Hi, my name is Kirsten Graham with Six Figure Business Coaching and I'm going to help you build your email list using the same process that we use with our clients. One of our clients' email list just hit 50,000 subscribers in less than five years! Make sure to stay till the end of this video where you're going to learn how to use the email list that you're building today to get clients and to grow your income. So we're going to go over five very simple steps to build your email list. My goal is to have you start building your email list while you're watching this video, so if you need to hit ‘pause' please do and at the end of the video we'll give you a recap of everything that we talked about so that you can start taking steps to build your list.
Step number one is friends and family. The first place you want to start building your email list is with your friends and family, and I know, friends and family seem to go one way or the other. They tend to be extremely supportive – they are your raving fans and they're your best customers, or they're skeptics and make you feel like, I don't know, maybe you should get a job? So it can be hard. You need to start building your list and the skeptics on your list, those friends and family members who are not quite sure if you can build a business, haven't been as supportive as they should have been, will start seeing you consistently emailing them. They'll start to see you in a different light. So when you think about friends and family think about your Facebook page, your Instagram feed, go through the contacts on your phone, reach out to people and tell them what you're doing and ask permission to put them on your list.
You may just want to say something more natural like, “I'm going to start sending out some information once a month or once a week about tips that you can use for _____ and I would love to include you. Would you mind?” Now, keep in mind that there is always the unsubscribe button and you can say, “if it gets to be too much or you find the information not helpful, please feel free to unsubscribe. I won't take it personally” and you shouldn't but most of us can build our first 0 to 100 with friends and family so make sure you start there.
The second place you want to go is to prospects and past clients. Anyone who has recently inquired about working with you, or your past clients. Make sure you add them to your email list. So often, especially if you're in a service based business, you really spend a lot of time with your client, you've gotten to know them. You did a great job for them and then all of a sudden you're gone, and it kind of feels like that relationship ended abruptly. So for your past clients they're going to love hearing from you on a consistent basis, and as far as your prospects go, if they're talking to you and your competitors, but you're the one that's emailing them on a regular basis. They're more likely to choose you when it's time to pick someone to work with. So make sure you add past clients and prospects to your email list. Step number three referral partners and the people you meet when you're out networking. If you're out networking and you're collecting business cards and you're having great conversations, make sure to get back to the office, back to your home office and send them a personal email telling them how lovely it was to meet them.
If possible, grab coffee with them, but the very next thing you need to do is to put them in your email marketing list because again, you met them and the goal is to continue with email marketing to build a relationship, to nurture the relationship, to showcase that you're an expert in what you do. Some of our clients take a stack of business cards and they just set them aside and they put them in every Friday. Some people have assistants who put them in. Other people like to just get back and put them in right away. Just create a system that works for you and you're going to start to see your list build quicker than you could ever imagine. As far as networking goes, you should also check out our video which I will put here, or here, but it will definitely be in the description below, and that video is called ‘Collaboration and Email Marketing' and it'll be a great tool for you to help grow your email list and help some other local businesses grow their email lists.
Collaboration is key. So make sure to check that video out. Tip number four, make sure you have a fantastic opt-in on your website. It's amazing how many email addresses you can collect from people who land on your website. People you've never met who find your website, start reading your information, and decide that they want more information from you. So make sure your opt-in has something of great value and this is going to be a great way to build your list. Now, if you're looking at the traffic to your website and you're getting a lot of traffic but people are not opting-in, then you need to consider changing the opt-in. If you are not getting a lot of traffic but you see almost everybody coming to the website is opting-in, that means what you're offering is fantastic so just track that, but an opt-in is working 24 hours a day seven days a week for you because people are online all the time and you want to make sure when they find your website they have a way to get in touch with you let's say a passive way to get in touch with you, and what I mean by that is they opt-in from something.
Something of value, something that gives them more information about you and how you do business, something that helps to solidify the relationship that you're a giver, and you want to help your prospects and your potential clients. So make sure that you have that working for you 24 hours a day seven days a week. A fabulous opt-in is key to building your email list. Tip number five is make sure you're promoting your opt-in. You can do this through any of your social media platforms like LinkedIn or Facebook, Instagram. Make sure to promote that opt-in because it'll drive traffic to your website and get people again to sign up for your opt-in and that helps you build your email list.
So now that you have a solid plan to build your email list, what do you do with it? That's a great question. In the description below you'll find a link for a free guide called, ‘Mastering Your Email Marketing to Triple Your Income.' Make sure to go there and get this guide so that you can continue to build your list, provide incredible value to the people on your email list, and grow your business and grow your revenue. If you like this video, please give us a thumbs up, SUBSCRIBE to our channel, and ring that bell to get notified when we post new videos. Also, if you find this information helpful, please share our videos with other entrepreneurs that it may help. We are truly excited to be a part of your journey to become a successful entrepreneur.
So until I see you in the next video DREAM BIG! .