We're going to be going through a simple five-step process to grow your channel using YouTube discovery ads. This tactic is going to work whether you're at 100 subscribers or you have 5,000 or 6,000 subscribers. These are the same strategies, and I use to attract over a million views to my channel and blast past that 10,000 subscriber mark.
With that, let's go ahead, and I'll walk you through exactly how you can use YouTube ads to grow your channel quickly.
The very first step to using YouTube ads to promote your channel is creating a channel trailer or channel promotion ads. It doesn't have to be fancy, and you can see an example that works relatively well. It's just a minute and a half video, 90 seconds of me talking through why someone should subscribe to the channel and the type of content they can expect.
How it's going to benefit them in the long run as an entrepreneur or aspiring digital marketer. For your channel, you want to think of why do people watch and just come up with a quick video again. It doesn't have to be fancy, and you can check this one out.
All it is, me talking in front of the camera and the reason that you want one that's not a usual content video is that your watch time is going to be very low with YouTube ads.
If you take one of your content videos, you take one of your normal videos, and you start driving traffic to it. It's going to hurt your watch time, and the organic reach of that video will go way down.
That's why it's important to have a video like this where it's just for your YouTube ads, and it's not going to hurt any of your channel content. I'm going to go ahead and pause this one. If you're curious about how to structure that or if you're looking for a script, you can browse some best scripts on Google, then copy and paste them for your video.
Search Google Ads:
The next step is to head over to Google Ads dot-com or just search Google Ads. You're going to be setting up something called a Google Ads account. This is going to allow you to run YouTube ads.
It'll just be connected to your Gmail address, and you can also connect your business Gmail address. I recommend setting up a separate Gmail address just for AdWords or Google ads. If you ever see anything about AdWords Google ads, they're the same thing now.
Login To You Account and Connect Google Ads:
Once you have that, you're going to be able to log into your account. This is step number three, where we're going to be putting together a campaign. Head to your dashboard, and you won't have any campaigns in here yet. You can see if I have a lot of campaigns because I am a meticulous tester, and I test every little variable.
You can be pretty confident that what I'm sharing with you, this is after a few hundred dollars or a few thousand dollars in ads spin. We'll go ahead, you'll click on campaigns and then click this big blue cross button to set up your first campaign now.
There is a process for connecting your channel to your YouTube ads account. Here is how to do that:
- Go to tools.
- Click on connected accounts or linked accounts.
- Go to YouTube and click on details.
- Then connect your YouTube account to your Google Ads account.
You can connect your Google account and your YouTube account to multiple different YouTube ads accounts. You're not locked into the one that you're making now. We're back here at the new campaign, we're going to click custom because we don't want to have a specific goal.
We're going to go ahead and click on the video. We'll continue to discover ads, but I will get to that in a while. It's just going to load and with a new interface update. It's very easy to set up your first campaign, which is what we're going to do right now.
The first thing we'll do is we'll go ahead and give our campaign a name and promotion channel name. With the budget, we're doing five dollars a day, but we're going to split this across two different campaigns because we want to see which targeting type works the best.
Select The Campaign Type:
We are going to put it at least $250 now and select the delivery method. You can have standard or accelerated as well. Let's not do accelerate because we don't need fancy just leave it as normal and add the start and end dates. We can leave these alone YouTube networks world and uncheck Display Network.
I'm going to go through this relatively fast, and you want a more in-depth tutorial on each one of these. You can browse my other blog posts for checking this thing in brief. Let's get back to the topic, check English for now, and of course whatever language, you're subscribed your ideal subscriber speaks that's what you want to go ahead.
For the location, target your home country to start like just keep it simple unless you're being super-advanced for some reason. Rather than targeting multiple countries, I recommend you to start with one country. You can always get more complicated in the future and bidding strategy maximum cost per view.
That's what CPV stands for Cost Per View, and finally, we have inventory type, and this is where I differ from a lot of advertisers. I click on expanded inventory because if it's an ideal subscriber for me, I don't care what they're watching.
I don't judge subscribers for what they do or do not watch on YouTube. I just want to connect with them and show them my awesome content. I will just click to expand its territory. If you're doing this for a client, you're concerned about branding or whatever you can d the other two campaign types.
If you do those other two, your cuffs will be higher, so just keep that in mind. We will then click on excluded labels. We don't want to show up on embedded or live streams or games. We want people just to watch normal things there. We can click on additional settings, and you will see devices.
Leave that alone, and for frequency capping, we will be doing discovery ads. There's no need to cap the frequency. If we were doing in-stream ads, you probably want to cap it at two to three impressions per day.
Targeted people will not just see your ad or your face over and over again, every time they try to watch a video with discovery ads. We'll get to that in a second, and they have to click on it.
It's not as annoying now, we've finished the campaign that's all we have to do to set up the campaign. We will go ahead and create our first ad group. I will call this affinity for the audience. This is where; we're going to get into our targeting.
In the case of bidding, we don't need to go more than 5 cents. You don't need to go more than 5 or 10 cents when you're starting personally. I recommend starting at 5 cents, and you can always bring the costs up.
If you're finding that people responding to your ads, then Google will allow you to set it to $0.10. Your costs will be higher than if you set it at five cents or three cents—no need to target particular demographics and audiences.
If you are data nerd like myself, you can do you can go into your YouTube dashboard and look at the ages and demographics of the particular people that are already subscribed to you. You can go ahead and change them personally. I'm just going to leave them alone because I want subscribers.
I'm not trying to make sales here. Here's where we get into the targeting. This is where you're going to spend the majority of your time when it comes to figuring out what type of campaign is going to work to attract subscribers to your channel.
For this particular instance, we're going to be using audiences. I'm going to click on audiences here. You have a couple in market and affinity because we're looking for subscribers. We're going to do affinity in the market, and it is going to be more expensive because that's where all the people who are selling stuff, they're targeting those.
So, the cost per view is going to be higher, but we will target affinity here. We just want to look for audiences that Google's already set up for us that represent the type of people. We want to target the type of people, we think would be good fits for our channel.
You don't want to choose more than three, so a maximum of three per ad group. If you find more, then you can always make another ad group inside of this campaign and target some other ones. I'm just going to pause here and choose three.
After a quick little search here, I have social media enthusiasts, business news readers, and business professionals. These audiences would be good to test, trying to find fellow entrepreneurs and digital marketers who'd be interested in this channel's content.
I will go ahead, leave those there, and then scroll down. We will then look for a video ad where we will create our video ad. I will go back over here, and I will right-click to grab the video URL.
I'm just going to paste it right in here, and this is where you get to choose in-stream or discovery. An in-stream ad is one of those ads that pop up, and you can skip it in the first five seconds of the video. On the other hand, video discovery ads show up around YouTube. They'll show up in the top of search results, they'll show up as a top suggested video, and this is what we want.
We want to have people clicking on our video and then watching it for a channel trailer because the cost per view will be lower, and you're starting a relationship with a subscriber in a more native way to YouTube.
Just think about it for a second if all of your subscribers come off an in-stream video, we don't want to start a long term relationship with your subscribers by interrupting something. They're trying to watch now after they subscribed or if you're trying to sell a product or service.
I'm all for that, but when you are trying to get subscribers, build that initial relationship. Let's not be as pushy because we're thinking about the long term here, and your cost, of course, will get cheaper.
We're going to go ahead and do the Discovery ad. I just have the thumbnail, and then we'd come up with a little headline and in the description one. The first five or six words of the headline are the most important. Most people aren't reading the description, and most of your views are going to be coming from mobile.
This means they will only see the first couple of words in your headline, and they're not even going to see the description. So just focus on your headline trying to call out the type of subscribers that you want.
I could say something like attention entrepreneurs, for entrepreneurs, or digital marketing hacks delivered to you daily or something like that. It doesn't have to be directly related to the content of your video.
We need to go ahead and put in a headline in a description. Then, we will go ahead and just name our ad. I'm just going to name this ad number one, it's great to number your ad. So, you don't lose track. Then, we go ahead, click Save, and continue.
Once we click Save and continue, after 24 to 48 hours, our campaign will be reviewed, and then it will be live at two dollars and fifty cents a day. Make sure, and you don't just set it and forget it because Google will not give you a refund if your ad just keeps running continuously.
Once you've done all this, what's great is you're going to be able to duplicate this campaign. What I want to do now is just show you what you should do with the other 250 because we're doing a $5 a day plan.
You'd go through this process pretty much all over again, instead of going to this audiences section, we will go to the placement section. In the placement section, you're going to be able to choose channels and specific YouTube videos. Here you want to look for three to five specific channels that you think are very similar to yours.
Simply, add them, and you just add them by URL or channel ID. You can look that up on YouTube, and what's important to note is, if you're targeting channels, you would not have all of these settings checked.
We only want to have a campaign for the audiences, Google gives us, and then we'll have another campaign. For the channels that we want to target, and that is the five-dollar day YouTube plan.
Test Your Ad Campaign:
The final step number five is just test, test, and test. You'll continually go through this process over and over again, find audiences that work best for you. You will then find channels that work and, of course, the ones that don't just go ahead and turn them off.
It is no big deal; eventually, you'll be able to get subscribers for just a couple of pennies per view. So, this is all about the increasing the YouTube Channel Subscriptions through YouTube Ads. I hope you found this video informative and actionable. If you got some value out of it, go and then do let us know about it in the comment section below.