I'm going to tell you my five-step video SEO process for ranking number one on YouTube. I recently used this exact method to rank in the top three on YouTube for the keyword SEO. Today you're going to learn the five most influential video SEO ranking factors to get your videos to the top of YouTube fast.
A few years ago my youtube channel was struggling, I consistently created high-quality videos that provided a ton of value, but when I publish my videos, needless to say, I was frustrated I knew that video was a powerful way to grow my online business.
But, I learned the hard way that video only works. If people watch your videos and know your mom watching, your videos don't count. Trust me, hey mom, I just published a new video on YouTube, can you watch it for me, thanks mom, you're the best flash forward to today.
This way, my videos consistently get tens of thousands of views, and hundreds of people subscribe to my channel every single month. My secret, I learned everything about video SEO. Unfortunately, most of the advice that I initially read about ranking YouTube didn't work.
You know, the advice I'm talking about keywords in your video description, put keywords in your video, file name, and write 20 tags for every video. Surely, this stuff can help, but it's not going to rocket your video to the top of Google or YouTube.
Why, because everyone on YouTube is doing the same thing. After trying all the generic advice that I read, getting nowhere, I decided to run a bunch of experiments, and that's what I learned. What works, specifically, I discovered YouTube's five most important ranking factors. Here are ranking factors that very few people know about.
Once, I applied these ranking factors to my videos, and my rankings shot through the roof. I started ranking for super competitive keywords like SEO link building, how to get traffic, and more. Now, it's time for me to share these five ranking factors with you and show you exactly how to use them to rank your videos on YouTube.
Create And Publish Long Videos:
Let's start with step number one, which is to create and publish long videos. You may have noticed that longer videos tend to perform better on YouTube. Well, YouTube's most important ranking factor is your videos' total watch time. As you probably know, the more of your video, people watch the better it tends to rank.
That's called audience retention, which is an important ranking factor. Even though audience retention is important, it's not nearly as important as your videos total watch time, that's because YouTube wants to promote videos that keep people on YouTube for a long time.
So, the more total minutes people watch of your video, the more YouTube will want to rank it in the search results. For example, let's say that you just published two different videos, video one is two minutes long, and video two is ten minutes long.
Let's say that each video gets 1000 views, and the audience retention for both videos is the same 50% that means that on ordinary people watch half of your video the total watch time for the two-minute video would be 1000 minutes but for the longer video that videos watch time will be 5,000 minutes.
That means video number two will have five times the watch time of video number, one which means that are likely outrank video number one. That's the power of publishing longer videos. My video that ranks in the top 3 for SEO is nearly 10 minutes, which is significantly longer than most videos on YouTube.
Therefore, m video accumulates total watch time than my competitors. I'm able to rank above videos with significantly more views than mine.
Master The Hook:
Let's move on to step number two, which is to master the hook. As I said, longer videos tend to rank better because they accumulate total watch time. There's one big problem with this approach, and you have to keep someone's attention on the Internet. Fortunately, my experiments have taught me that if you can hook someone in the first 15 seconds of your video, you've hooked them for good.
YouTube recommends that you focus on the first 15 seconds of your video to maximize watch time. The question is, how do you hook people in the first 15 seconds of your video. Start your video off with the P formula. The PPP stands for preview proof preview. Here's exactly how it works, the first preview what your video is all about.
When I first started creating videos, my intros would go on and on about why the topic of my video was important, and these long-winded intros would make people click away. Today I cut out the fluff and tell them exactly what to expect.
For example, let's say that your video outlines ten paleo diet tips. You want to start your video saying in this video, you're going to learn 10 of my favorite Paleo diet tips that's it. Next, it's time for the proof, here's proof that you can deliver. You can mention that you've already accomplished, what the viewer wants that you have lots of experience in your fields or that you've researched a ton about your topic.
For example, you could say, these are the same tips I use to gain 5 pounds of muscle in 60 days finally. Then, hit them with the preview again, here's we reiterate what your video is about. Now, you don't want just to repeat what you said in the beginning; instead, mention something specific from your video.
You can mention the number of tips a detail from a case study or that you're going to share something completely new. This will make your viewers curious and want to keep watching. For example, you could say, and today you're going to learn about the so-called healthy Paleo diet food that's bad for you.
Add Keyword In Title:
Next up, we have put your exact keyword in your title, there's no question that Google and YouTube are getting smarter every day.
This means the days of keyword stuffing that pushes your video to the top of YouTube are long gone. Google and YouTube both use the title of your video to understand what your video is all about. Make sure to include your exact keyword, once in your title, preferably at the beginning of your title. For example, I created a video that I wanted to rank for the keyword link building.
So, I made sure to include my exact keyword link building at the beginning of the title, and that helped it ranked in the top 3 for my target keyword.
Now, it's time for ranking factor number 4, which is to say your keyword in your video. When I first got started with video SEO, I'd go back to old videos and optimize them around keywords that I wanted to rank for. It rarely works that's because Google and YouTube can now listen to your videos even without a transcript.
For example, let's say they just published a video about healthy desserts than a few weeks later, you realize that the keyword healthy desserts is too competitive. So, you go back and optimize it around a different keyword like low carb desserts. Now, this sounds smart, but it's something that doesn't work.
Even though the keyword low carb desserts may be in your title description and tags. You never said that keyword once in the video, YouTube knows this, and it looks fishy to YouTube. Your video is about healthy desserts, but all of your on-page metadata says it's about low carb desserts.
So, they won't rank you for either keyword that's why I always make sure to say my target keyword in every video. For example, in my video about SEO, I make sure to say the word SEO, a few times simple yet effective.
Last up, and we have user interaction signals. YouTube wants to see that people are interacting with your video. The more people watch, like, subscribe, and comment on your video. The higher your video will rank in YouTube search results. Now, the strategies that have shown you so far will help you naturally get more of these user interaction signals. There are two simple tactics that I use on every video to increase my video user interaction signals.
First, I add an annotation that asks people to like my video after a lot of experimenting off balance. This simple annotation significantly boosts the number of likes that my videos receive at the end of my video, and I also ask people to subscribe and comment.
This also increases the amount of my video user interaction signals. I was originally going to end the video right here. But, I decided to throw in a quick bonus tip for you, which is to optimize for click-through rate. When someone searches for something on YouTube, YouTube pays very close attention to what video they click on.
For example, let's say the Iraq number-5 for your target keyword. As you probably know, videos ranking number one through four gets the vast majority of clicks, but for some reason, lots of people are clicking on your video in the search results. What do you think, YouTube will think about your video then it's a great result for that keyword.
Create Unique Thumbnail:
They'll give your video or rankings boost to make it easier for people to find. So, how do you maximize your click-through rate? Well, YouTube displays three main pieces of information in the search results. Your title, your thumbnail, and a snippet of your description. Here's how to quickly optimize all three for click-through rate. The cue with your thumbnail is simply that stands out.
This means that you want to create a custom thumbnail that looks different than the other videos that are on the first page. For example, my video has a completely different design and color scheme than my competition. For your title, as I mentioned before, you want to include your target keyword once.
Other than that, your goal with your title should be to maximize your click-through rate. You can see my video title emotionally compelling; I also include the current year, so people know that the content is still relevant. Finally, you want to write something compelling in the first few lines of your description. Most people put a link to their website or a channel, and it's a huge mistake; nothing looks less enticing to click on that.
A link to someone's website instead writes a sentence or two that includes your target keyword compellingly. For example, in my SEO video, my first sentence is, “if you want to rank in Google today, there's a new SEO ranking factor to pay attention to” So, this attention-grabbing line gets more people to click on my result.
If you learned something from this post, make sure to comment and share it with your friends who are still struggling to make their impact on YouTube's search results.