How I Published 200 Articles?
I published 200 articles using the keyword golden ratio, and I'm going to tell you what happened. I've been testing it for a few years, and I'll tell you a little bit more about it. Here, I normally talk about Amazon's affiliate marketing, productivity, and project management.
If it's your first time here, have a look around. I published these 200 articles that were keyword golden ratio compliant GKR. So, KGR is a data-driven way to find keywords that are underserved on the internet.
Basically, it's the supply and demand for keywords. You can find these keywords where essentially and publish content on your niche site, and it'll rank without backlinks.
Rank without Backlinks:
Backlinks are sort of tricky. A lot of people hate building backlinks they don't understand how to build backlinks, and it's a struggle to build backlinks. So the fact you can publish content without building backlinks and have it rank and make money well that's huge.
The other part is, if you're going to publish 200 articles, it's really hard to build backlinks for all those posts. So the fact that I didn't have to build backlinks made it possible, otherwise it would be like an unmanageable mess publishing all this content and then figuring out how to build backlinks to it.
By the way, it was mostly affiliated content reviews, which are a little more difficult to get backlinks for an affiliate content if you write a guest post for someone they don't really want to link to your affiliate content.
So what happened after I published all this content?
Well, traffic went up, and revenue went up. In fact, I can tell you that in January 2016, revenue for this particular site was about $100, not much. I mean, it's nice to make 100 bucks on a website passively, but at that point, it wasn't really ROI positive.
I started getting a little bit more traffic and a few more backlinks here and there. But it really wasn't, and you know going through the roof or anything like that. So in May and June of 2016, I decided I was going to publish a lot of content, so I found about 200 KGR phrases and started hiring writers.
Hire a Team:
Now the thing is, if you're going to build a team you must do it slowly. You have to hire someone and then train them to make sure they're good before you hire more people, even if you have, like, an unlimited budget and unlimited time.
You would still have trouble hiring say, five writers all at once, and then trying to get them to do all this work. The reason why is, they will have questions about the process, they may need to tweak some of their writing or the way there are formatting it.
Let's say you hire five writers, and each person asks you one question each day, five days a week. That's a lot of questions. That's a lot of emails going back and forth, so even if you have unlimited time and unlimited money, it's going to be frustrating.
Basically, whenever you hire people whenever you outsource a job, it's going to go a little slower first until everyone is communicating properly, and everyone is trained in. It just takes a day or two or maybe a week, depending on how quickly they're working on getting trained and then move forward.
The key thing, right, is to grow slow. So I hired one writer at first, and we worked together for about a week she wrote a couple of articles for me.
Then the following week, I hired a couple more writers and trained them. Now each time I hired new people, I was improving my process, right? So when I worked the first week with the first writer. I knew the common questions
that writer would have.
I learned, there were gaps in my documentation and process. So I needed to improve that. When I hired the other two writers, there were fewer questions, and I could anticipate what questions they may ask and tell them beforehand.
So everything got a little bit faster. After I hired a few more people, a few more writers like two more, I had five total. I realized that I was the bottleneck, and I needed to hire someone to take the written content, draft it into WordPress, right?
Hire a Content Manager:
So I hired an editor/content manager. She would edit the grammar in the article in general, and then she would also format it in WordPress, She'd to move it over to WordPress and do all the subheadings and add images, embed a video, stuff like that.
Once I hired this content manager, it saved me, like hours. So it would take me like an hour to do the editing and formatting and uploading and all that stuff. But after I hired someone, it would take me like three minutes to double-check their work.
Now I had to give them a WordPress login, but you don't make them an admin or anything like that. You just make them an editor or maybe an author, right? So go check out the different roles that a person can have in WordPress figure out what's right for you.
I made the person an editor but double-check on your own and make sure it's right for you so that they would draft the content. I would just log on, check out the drafts, take a quick look, make sure the affiliate links were proper, and then I would hit publish.
This process would take me like three minutes instead of like, 93 minutes. It was amazing, and I saved so much time.
As the team got trained and everyone knew what their role was, I was able to go to the writers and say hey, you're only doing two articles per week right now; do you want to do five articles per week? Let me know.
A lot of times, they would. They want to work with one person instead of like, five or six people, right? They don't want to keep getting one-off jobs. If they like working with you, well sure, they will stick with you for a long time.
After everyone knew what they were supposed to do and we were communicating well, I just asked the writers if they wanted to write more, and they did! So I upped it, and they were writing quite a bit.
Now I mentioned I'm growing slowly so I could tell you the first month I think I only published like, ten new posts, right? But the second month it was like 25 then the third month I published, like, 65 so once I had the system down I knew that I could publish way more and again, even if you have unlimited resources unlimited money.
It's a little difficult working with a team, especially a team that is not located in the same place you're typically just using email or texting or chatting back and forth for your communication.
So keep that in mind. It takes a little work to build a team, and the communications are really important, you need to make sure you have that down before you start scaling up.
So what happened?
I'm taking a lot of time telling you how I did it; basically, the site made about 100 bucks in January 2016 by December of 2016, the site made $15,000, or just short of that, it was like $14,893 or something like that. So the value of the site increased by a huge amount.
If you take the average monthly earnings and the profit and all that stuff into account, you know, the value of the site went up by like $130,000 or something like that. Now, you may be thinking that sounds expensive if you're hiring these writers, you're publishing 200 articles and so on and so forth you're right, it cost about $4,000.
I spent $3,200 on the content paying writers to do the writing. For the content management role, I spent about $800. So I published 200 articles, and it cost about $800 for the editors to draft it, that's it, right?
So you can see the value of the site like I just mentioned it went up by over $130,000. Aside from the time, the monetary investment was about $4,000. If you're thinking, I don't have the money to invest.
Well, you can just reinvest the profits. As I mentioned, the site was making about $100 per month in January; it was slowly growing, so I think by June, or so it was making $1,000 a month. As I mentioned, I was growing slowly, so you could just reinvest the profits back into the business via content.
Then as the site grows more, you can continue to reinvest. So for me, I never laid out additional revenue, right? I never laid out additional capital to invest in the content I merely reinvested.
So I definitely took a slow approach for one reason, it's a great case study, right? To show reinvestment and the value you can get out of it and at the time, I wasn't super confident in the golden keyword ratio yet.
Let me know in the comments if you've used the keyword golden ratio, by the way. But I hear that people are using the keyword golden ratio they're making hundreds of dollars per month with a young site or multiple thousand dollars per month on a fairly young site just by using the keyword golden ratio.
It's that powerful. So at the time in 2016 I was testing it out it was starting to kind of work, but at this point, I'm fully confident I've seen it work on multiple sites of my own really well and then I've seen it on a lot of other people's sites too.
So if you have any questions about scaling content or anything like that, let me know in the comments. The question of the day is, have you scaled content like this? Have you published over 100 articles, and if so, what happened? Was it worthwhile? Were you able to get a positive ROI?
And yeah, just tell us about it below. Again, I'm Doug Cunnington. If you liked the video, please subscribe. Don't forget, you can get all the templates that I use, you know, I don't hold anything back, so just check out the description below or click the link, and you'll be able to get those templates.
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