Hi, we’re going into a $900,000 dropshipping case study using an untapped traffic source that you can do as well.
The website is known as 5 Ekans, so we’ll get into in a moment, there is a general store that they’re doing over 950 thousand monthly visits on a general store. The main traffic source is two United States and they’re using a free theme.
They are only using a few free apps and they’re doing the average order value hacks of bulk order discounts, as well as income, upsells okay their site is very fast their main traffic source is Google.
Their store is set up as if it’s not a general store, I just chose a three percent conversion rate because their website is well set up. So I’d say that three percent would be good, these good general stores gonna sit in two to three percent range.
Once you start seeing that you go more a bit niche specific but let’s say three percent so they’re making about nine hundred thousand dollars in sales in a month using that as a basis with a thirty dollar average order value.
You can do the calculations that are about twenty-five thousand orders a month. You can see our basic it really is and these people are doing a lot now. let’s have a look here, so this here is a product we’ve seen a lot definitely a winning practice what I mean by finding this is selling a saturated product on an untapped placement.
As you can see here this is nearly the exact ripoff of the Facebook ad it has the exact dimensions of the Facebook ad that’s why it’s not full screen. It’s not properly optimized for YouTube but you can see how well it’s doing all right and basically they’re using YouTube as their traffic source for all of these.
They still have good creatives you can see all that they’ve really done was throwing their logo over the top. You can tell based on the fact that they’ve done that this is likely to have been in Camtasia. Moreover, they’ve just added the whole get yours now, so as we can see here if we go down, they’ve you know half a million views.
Obviously, not huge like to dislike ratio but learn it anyway so you can see here. Marketing is the only thing they are just doing on Facebook in different ways. So they’re using the attractive description. Further, you know add multiple calls to actions all right and they’ve done this well.
It’s pinned which is very very smart which is what you should be doing and you’re gonna see probably some spam but you’ll see that what they’re doing. Most likely, responding the most comments similar to Facebook or at least answering questions. And, that’s what they’re doing with their business.
So if we go and have a look at their website in the arm because I’m sure you guys would be interested. So we can see, this is the product I don’t know why that hasn’t optimized properly. I presume it’s taking a moment there we go, so you can see it’s well set up. You know it’s straight-up converting into Australian.
Obviously I’m here in Australia, right now, you can see it’s got the little half of nine three percent of household, yes, that is a hack actually helps increase average order value. Moreover, you can see a really well set up description they made of.
They may have referenced this from someone else but you can see that they have definitely made some alterations this put a lot of effort into it. Furthermore, it’s clearly working well for them half a million views and you can see they’ve got the Add to Cart and this free shipping thing down the bottom.
So it follows, either way, it doesn’t really matter, if it’s a topic let’s have a look at how about what so this is a debut. I do recommend that you run these stores I’ll just find that they’re personally better but you can see that they’re not running a huge amount of apps here. So you don’t need a huge amount and the number of these apps is free.
let’s have a look at similar things, so you can see that they at one point in my March 1 point 3 7 million. So even more but you can see that they’re doing 950 2000. Obviously it’s you know they’re hovering around 900 thousand to a million average monthly visits.
With a pretty decent bounce rate, obviously I got the number of sales using a 3 percent conversion rate of 25,000 sales with an average order value of $30 I just chose $30 I could be incredibly wrong but that’s there.
What I chose now, more important, to show you what I mean that this is from the United States, we can see it’s from the United States.
Let’s open up the full report, so you can get a better idea. They’re definitely doing very well, scroll down, so you can see again most of its the United States and the UK. This is why I say to most people that what happens in the United States, obviously, if you can tap into that country then you will always get the most out of the UK.
It is usually second why the UK dollar or GDP is worth more than the USD. So for them, even with the currency conversion, it’s cheaper, however, if you use Shopify payments many of you knew but Shopify payments now support more to check out.
Hence, why I’ve started using Shopify payments, so I can start accepting native new purchases. I also, use after paying it doesn’t, unfortunately, integrate with the car anyway, so you can see here that they’re marketing to a number of different countries.
So whatever the conversion rate is for those, who have no idea but if we go down here we can see that their traffic sources are social. They’re doing a lot of direction so that we don’t probably lot with Google Ads and to some degree, whether it’s Google shopping.
You can see that doing quite a bit of display ads whether that’s cold traffic or remarketing for short and direct can also be SEO. Keep in mind that we’re seeing here that sale source, obviously, using this website as a reference. As well. I didn’t find this through sour sauce truthfully.
I actually just found this on my website I am just looking and I saw it Interesting, so more people are going to start using the Website because of our connections. I’m actually gonna be making a bit of a strategy and I’m gonna be making that more of a course.
If you do want a little bit of stuff then I am happy to make a free guide on that so just comment that down below if you want a bit of a youtube ads course. I’ve got a number of notes here and a number of things as well. which I’ll be getting into later but if we have a look here we can see like they’re organic keywords.
So this is what I mean by these organic keywords if they’re not running a brand search on this they’ll be losing quite a lot of money. They should definitely be running a brand search that’s a lot, we can see that this is a winner. So this power leg whatever that refers to.
So that’s where we got it, so that’s definitely a winner. They’re getting quite a lot of organic traffic just from that trending on them right now. If we have a look, we can have a look at theirs but anyway you can see 40.4% is paid traffic.
You consider their page sandals low cheek line beard, they’re selling a lot of trending highly saturated products on Facebook and marketing on Google. How do I know that 97% of its from Google our YouTube, they even tried Pinterest?
Obviously, not a huge man as yet but you can see, how they’re doing barely anything on Facebook and they’re able to hit a million visits a month now consistently. They’ve been able to achieve that there is no way that this is a fluke, they have been doing this for a long period of time.
This is working clearly very well for them, they will be making a lot of money from this and this is what I mean by diversification as much as people say that Facebook is amazing. There’s more to marketing than just Facebook I’ve seen a lot of companies do very well.
This is just one example of that and this is what I actually teach in my course, I will be going more into YouTube ads what they’re actually doing. If we go back to the channel what they are doing from what I saw is they’re doing a lot of YouTube discover ads.
So it’s at what’s known as a Discoverer ad where you can choose an interest and you can market to them that way so I like.
Let’s say that I have an affinity which is an actual audience type towards Jim they might market to me like that. It could show up as when you open up your YouTube you know you get those initial ads and it could be one of those ads.
So that is, they’re doing a lot of discovering, they’re probably doing a lot of pre-roll ads. Pre-roll ads are like ads that you see at the start of your YouTube video like for instance on the start of this one unless you use your hand blocker.
So they’ll be using a lot of that with interest targeting and you can also what’s cool is you can target specific chance. The cool thing is and this is what I’ll be definitely updating my course and I’ll provide some free value, do not worry, if everyone out there always likes to share is YouTube is different from Facebook.
Social Media Marketing Tactics:
Facebook in terms of the interests, you choose. Let’s say Jim shark on YouTube and there might be a Jim shark as a channel, you don’t choose it as an interested user that’s a placement. If you were to do the equivalent then you can also be more granular with it.
That’s what’s really cool about it, if you are very serious about YouTube ads I’ll definitely, I’m getting my course. Because I’m seriously working on YouTube ads, my next two priorities in the course. So you can see all that’s what they’re doing here if we go back to the YouTube channel we’re gonna see what is cool.
But, we’re not seeing all the ads, there’s no way that they’re able to get a million site visits a month, A million site visits a month with three or four videos I want to make that perfectly clear we can see that this is not a winning product but this definitely is.
You can see how much of difference some, not all products translate on YouTube but this work is Fitness channels and health channels very easy to actually target these if we open up this video alright this is an exact video that we’ve actually seen on Facebook isn’t it?
I’m sure many of you have seen this is there is nothing unique to this.
I’m sure this is exactly optimized for it. So you can see as well how this is done better compared to some of the others.
why is that?
It doesn’t really have any like that they should really have captions in there. I should have captions however you can see how it seems like it’s less of a marketing one but it’s, you know trending product that we’re seeing right now just like my last video with the knee brace.
This is a different one and we can see that it’s done over a million views, you can see they’re getting comments and we’re seeing.
if we sort by comments so not top comments newest, seeing a couple of weeks ago so they’re really still sort of marketing it whether that’s organic or not sure but that’s what’s cool with YouTube as well is that you can list it and you can actually optimize it.
And it can get a lot of SEO on this channel as well. So you know if we have a look at this channel this only has a small amount but you know you can see that there actually a different product, it’s a different product but my point is that you can see how this is a way to actually have to retitle the video for more.
But you can see, how you can this is another way to sell heavily saturated products quickly and easily they haven’t. They’ve pretty much ripped this from Facebook or you know, some good source and just thrown it on YouTube.
The difference is that people do YouTube ads, you have to integrate it with a Google Ads account. You have to do your Google Ads account set up, you have to do conversion tracking setup and it does it is a bit of a steeper learning curve with YouTube and takes a bit longer.
But you can see how effective this is I don’t know what their cost per purchase is and that maybe. but you can see how this has been consistently working for them in a general store.
It’s just plain and simple as that so you can see what they’ve done very well is that they’ve sold a very heavily saturated product from one platform. It’s a hundred percent validated and just put it on another platform and YouTube is extremely good for that.
Because it’s nearly the equivalent of Facebook video-centric need items a video-centric. So it fits that criteria it’s got a huge amount of people it’s not as if we’re talking us like Vimeo where it’s a much smaller audience talking. It’s the second biggest search engine in the world just behind Google.
A huge audience and there’s an infinite number of channels with this one. This program pro cam Smart Security what would I do with this I would actually look for channels that are about home security technology that’s what I would probably be focusing on home security technology channels.
They’re huge on YouTube and you can target those channels if you do want to know a little bit more about an overview strategy of how you can get one of these started. I’m really interested to see how I will leave it at that and that concludes today’s video on 900 thousand dollars general store using an untapped traffic source selling the heavily saturated product.
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