Everybody knows that Twitter is in turmoil. They may now have a not-so-new CEO, they may be dropping the character limit, and they may be saying all the right things, but the reality is that things still aren’t well. Consider, for a minute, that Twitter is almost 10 years old and that it is home to some 500 million daily tweets from around 316 million active users. Compare this to Instagram, however, and it quickly becomes clear that the Twitter user statistics are just not good enough.
We are thrilled to announce that the Instagram community has grown to more than 400 million strong. While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.
Instagram will soon turn five, only half the age of Twitter. The two seemed to have co-existed for quite some time, but today, rivalry is rearing its head. Many people have accounts with both platforms and place the same content on both of them. This means that the value of each of the platforms is actually diluted. Instagram is now open to advertisers, which means they will be searching for advertisers that Twitter is also looking for. In other words, the game is on.
Twitter and Instagram are very different. Twitter is about conversations and sharing information. As an added benefit, they make it easy to share videos and pictures. Instagram, on the other hand, focuses solely on the videos and pictures. However, here is where it gets interesting. Around 1 in 6 tweets contain a type of media, which is the same as 80 million tweets per day. Instagram sees around 80 million posts per day, or the same amount.
Another interesting point is that out of the 40% of tweets with original content and media, 75% also appeared on Instagram. In many cases, as well, the post would be placed on Instagram first, after which it would be copied onto Twitter. In fact, this happened in one out of six posts of this count. This would suggest Instagram is actually the more important platform. Of course, they already declared war on Twitter back in 2012, and it seems the war is still waging.
You can still post your Instagrams to Twitter, he pointed out, in the sense that a link will appear to Instagram’s website. It’s only happening because Instagram has a more robust web presence these days.
Since that time, any tweets that come from Instagram are shown as Instagram links, meaning that people actually have to navigate to the provider. They are not able to see either a thumbnail or picture of the media that is being linked to. Instagram decreed that they wanted this to happen, which makes sense. After all, in theory, it means that more people will come to Instagram. Exactly why Twitter is allowing this, therefore, is a big mystery.
The reality is that Twitter now drives a great deal of traffic to Instagram. Around 1% of all tweets have an Instagram link included, which is around 5 million tweets overall. Consider again that some 80 million tweets are posted with media, and some 20% of those also appear on Instagram. In fact, the majority of those appear first on Instagram. This may not seem like a huge amount overall, but it certainly isn’t insignificant either. And since Twitter is already struggling, while Instagram is growing, this could spell real trouble for Twitter. Perhaps if they could find a way to stop sending their own users straight to the competition, things could work a little better.