Facebook announced that bots were coming to the messenger. Zuckerberg’s announcement was a welcomed expansion among the developer community. They were not the first to market, but they were the largest player in the industry. Facebook is the world’s most popular mobile app, and it has brought a new complete channel of communication to its users.
Facebook is the world’s most popular mobile app, and it has brought a new complete channel of communication to its users.
With the new technology, there always have a lot of questions diverse among the opportunities. It has been a few months since the public release. Digital marketers and developers have been scrambling to take advantage to the new tech to become more successful than others.
Since then they have seen bugs get sorted and the experience of the users slightly improved.
The technology is currently primed for massive growth. Businesses around the globe are beginning to engage their users through Facebook Messenger bots.
How does Facebook Messenger Bot work?
Facebook Messenger is the companion app to Facebook that provides a platform for users to communicate with each other. In Messenger, users can send GIFs, links, and even to share events and updates from their Facebook News Feed directly into a conversation.
Today, Facebook’s chat platform is on over 75% of mobile devices in the US, and with each new feature, Messenger continues to become more influential.
Bots work by creating controlled paths and journeys for users based on rules to deliver a catered experience. Building an eCommerce platform on bot allows people to shop at their convenience on a platform they have been using for years. Like most marketing efforts, the experience focused on getting users to take specific actions.
Most bots function by identifying certain keywords to determine a user’s intention, limiting the types of inputs to specific commands.
For now, Facebook’s Messenger bot is a tech-forward way to give the customers a powerful and relevant content through the most popular social platform in the world.
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